Search Engine Land

JANUARY 24, 2023

Google Promotes Boost To All Of U.S., Mobile Devices 2011: Google’s simpler AdWords program, Boost, got its national roll-out, after a three-month test period. Plus, some thoughts on how this gave Android an added boost ahead of Verizon’s iPhone launch. Some free SEO advice for his new blog. .”

A/B testing 129

A/B testing Engineering Price Territory 129

Salesforce

NOVEMBER 17, 2021

Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers. Refine your email strategy to up your holiday marketing game.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ClickFunnels

DECEMBER 5, 2022

Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. Just make sure to A/B test everything! 5 Play the Long Game! And launch your funnel! …in Want to make money online by selling someone else’s products?

Niche 130

Niche Pitch Cross-sell A/B testing 130

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. This may involve conducting A/B testing and monitoring response times. Launch the Sales Development Playbook Launching the sales development playbook takes careful planning.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 111

A/B testing Campaign Retail Angle 111

ConversionXL

NOVEMBER 23, 2022

Although more and more companies are joining the game, the stability of market positions is astonishing. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

MAY 3, 2017

If you’re scratching your head and asking yourself “Why promote on Facebook when I can send them (potential customers) an email?”. They promoted their new yarn subscription service to potential customers using custom audiences. You can (and should) launch dedicated reactivation campaigns. Let’s take a look at Jimmy Beans Wool.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

SaaStr

FEBRUARY 13, 2024

The less obvious benefit is you have a training ground to promote SDRs into the most successful AEs in the business. The constraint is a volume game. For example, OpenStore is a Founders Fund portfolio company doing A/B testing with outbound to e-commerce. Giving your target something of value.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Hubspot

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Product 98

Product Promote A/B testing Networking 98

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. The answers to these questions will help you build, promote, and optimize an app that becomes integral to users’ daily lives. The average app install cost per Facebook Ad in 2020 was $3.50.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

JUNE 26, 2019

While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than dollars and cents have a unique opportunity to connect with their audience. 6) Make a game out of it. Who doesn’t love a good game? Net Promoter Score.

Customers 76

Customers Non-Profits Retail Gaming 76

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 1) A/B Test Elements of Your Email Marketing Campaigns. Running an A/B test can yield you immediately actionable results that help you improve your marketing.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

APRIL 18, 2014

Think of this post as the first step of your game plan to optimize your landing pages. Keep in mind that there isn''t always one *right* way to fix a landing page problem -- you may have to keep testing to see what works best for you. Create more blog posts to promote your landing page. Tweak your promotional elements.

A/B testing 77

A/B testing Referrals Promote Conversion 77

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Promote 101

Promote Sports Price Follow-up 101

Hubspot

FEBRUARY 7, 2014

is a numbers game. If you''re not testing your assumptions, testing new channels , and studying the metrics available to you at each stage of the sales funnel, you''re missing opportunities. Run a quick A/B test. Find a clear winner, then launch. 2) Forget personal opinion. What do the numbers say?

A/B testing 58

A/B testing Trust Promote Launch 58

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Promote 78

Promote Sports Price Follow-up 78

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing.

Lead generation 244

Lead generation B2B Launch Referrals 244

Salesforce

FEBRUARY 19, 2024

When I shared stories about a local author’s book launch adventure, my engagement rates shot up. And strategies like segmenting data and evaluating the impact of A/B testing will help you gain insights into what resonates best. Once you know that, you can send targeted promotions that cater to each group.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Hubspot

AUGUST 7, 2019

Contrast is the name of the game here. If you’re promoting a webinar, how will it work and what will you teach? A/B Testing Your Landing Page. You test it. Let’s briefly go over how to best A/B test your landing pages. What is A/B testing? How to Design Your Landing Page. Price slashing.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Salesforce

APRIL 16, 2024

When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Your aim is for people to follow you and engage with your content and promotions. But that doesn’t cut you out of the game.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Search Engine Land

MARCH 7, 2023

Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. PPC can immediately show ROI, whereas SEO is a long game. PPC is faster to test than SEO. Requires A/B testing and experimentation to support a long-term strategy and ROI. PPC vs. SEO?

Engineering 97

Engineering Objectives and Key Results A/B testing UX 97

Hubspot

AUGUST 5, 2019

The reps would also send helpful links detailing venue pricing, events, other promotions, and activities in the surrounding area. Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. Facebook App Installs Case Study: FoxNext Games. Image from Digital Training Academy.

Objectives and Key Results 78

Objectives and Key Results Real Estate Gaming Launch 78

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. NPS & CSAT. Market share. Brand consideration. Optimize and repeat.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

OCTOBER 17, 2018

If you come up with a game-changing tactic, spread the word. But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? Experiment Plan. Cross-pollinate.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

ClickFunnels

NOVEMBER 17, 2021

Adding these elements will likely increase the conversion rate of your landing page but you should always A/B test everything just to be sure. He’s simply playing the long game. Meaning: Promote your lead magnet with paid ads. Promote your lead magnet on social media. Promote your lead magnet on YouTube.

Lead generation 201

Lead generation Process Contact Up-sell 201

Veloxy

SEPTEMBER 5, 2023

Track your template and script analytics, and A/B test when possible. If you were just hired as the sales director for a Fortune 500 company and you received a sales email a few days later that read something like, “ Congratulations on the promotion! Tech-Savvy: New sales tools are being launched every day.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Hubspot

JANUARY 7, 2016

In fact, it seems very much as though mobile commerce and physical commerce are converging: 75% of shoppers use their mobile device in store, promoting the use of beacons to push in-store notifications bringing that short consumer attention span back to the brand at hand. You enter your location and they will find a space for you to rent.

Product 44

Product Retail A/B testing Price 44

Hubspot

MAY 15, 2013

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. Launching a product at the Consumer Electronics Show?

Education 77

Education Real Estate Campaign Launch 77

SaaStr

OCTOBER 30, 2020

In Today’s Episode We Discuss: * How Randy made his way from the world of PE with Silver Lake to changing the game of digital marketing with Outgrow? How should we test it’s effectiveness? How should interactive content be promoted? As you remember, very few people had mobile apps because it had just launched.

A/B testing 84

A/B testing X-functional Launch Start-ups 84

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. Launched in May 2003, it is mainly used for professional networking. 2) Analytics. 51) LinkedIn. 55) LTV:CAC.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

MARCH 3, 2020

The network, which originally targeted college students, had already reached millions of users in young adult age groups and had just gone through a few major redesigns since it first launched in 2004. The Facebook News Feed was first launched in 2006. In 2010, Facebook grew from 400 million to just over 600 million active users.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101

ConversionXL

APRIL 3, 2019

When something reaches publication, press releases focus on promotion, not accuracy. It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g. Fifth test: This just isn’t working. Decision Making.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114