ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. It’s the “easy” button you push to drive additional sales or have a hot promotion.

Drivers/motivators 98

Drivers/motivators A/B testing Promote Strategize 98

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ClickFunnels

OCTOBER 26, 2021

Use Email Marketing to Promote Your Products. Optimize Your Sales Funnel With A/B Testing. A/B testing is the key to optimizing your sales funnel. A/B testing is the key to optimizing your sales funnel. And there’s nothing wrong with saying “Okay, that’s enough for me, I don’t want any more growth”.

Consult 201

Consult A/B testing Cross-sell Sales 201

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Heinz Marketing

FEBRUARY 15, 2022

So wasting time and money on the wrong channels can stall growth potential exponentially. Traditionally, marketing and sales teams qualified leads, but that goes away with product-led growth. Product-led growth hinges on identifying your most valuable customers and keeping them happy as long as possible. Activation Metrics.

Growth 109

Growth Product Referrals A/B testing 109

Hubspot

MAY 30, 2014

Are you vying for a promotion? If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. An ineffective marketer switches around her strategy or content without bothering to run organized tests. Learn the basics of A/B testing here. Inbound Marketing'

Promote 78

Promote A/B testing Campaign Contact 78

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. This decision was validated through A/B testing, which showed new traffic converting at 20 times the previous rate, despite the significantly lower price point.

Growth 59

Growth Product A/B testing Strategize 59

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

JULY 29, 2024

Analyze their strategies to uncover strengths, weaknesses and growth opportunities. By maintaining an active presence on social media, you can ensure that your content is being picked up and promoted by AI-driven platforms, enhancing your visibility and engagement. In essence, continue to experiment, learn and adapt.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 17, 2024

Follower growth : Reflects how well your video attracts new audience members. A/B testing : Experiment with different approaches to optimize content based on results. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ClickFunnels

NOVEMBER 21, 2021

Talk about explosive growth! The key is sharing valuable content, then promoting your lead magnet to your followers. So why not build a niche channel, then promote your lead magnet at the end of each video? Test your hypothesis with A/B testing. Keep testing hypotheses until you solve the problem.

Sales 256

Sales Pitch Lead generation Niche 256

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing.

Lead generation 244

Lead generation B2B Referrals Launch 244

ClickFunnels

AUGUST 31, 2022

How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). A/B testing can be helpful here. 1 Promote Your Free Offer With Paid Ads.

Promote 163

Promote Follow-up A/B testing Hospitality 163

Sales Hacker

APRIL 29, 2021

If you don’t scale, you won’t reach more prospects or promote tool adoption, which won’t give you the predictability you’re looking for from your SEP. Retiring irrelevant content, and reiterating (A/B testing) content as needed. This may include time-bound content, A/B testing, and iterating on your core messaging.

A/B testing 114

A/B testing Sales Quota Promote 114

Salesforce

APRIL 26, 2022

How can companies prioritize growth and drive commercial efficiency at the same time? So, how can companies prioritize growth and drive commercial efficiency at the same time? Modern trade promotion management drives growth. CG companies are counting on profitable promotions to grow revenue. Learn more. Read now.

A/B testing 98

A/B testing Promote Price Growth 98

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. This is demonstrated by an exponential speed of growth: Image source. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., What follows are common complementary areas for growth. This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination.

A/B testing 114

A/B testing Technology Technology Growth 114

Hubspot

MARCH 23, 2015

I''ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Follow @seanellis.

Growth 78

Growth Finance A/B testing Follow-up 78

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. While the formula can be incredibly helpful as a baseline for optimization, many companies make the mistake of pinning long-term business growth on increasing the T.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

JANUARY 21, 2021

Those who spent at least 16 to 30 minutes learning each day reported the most promotions within 12 months compared to other learning session lengths. . There was no significant correlation between the preferred time of learning and whether or not a promotion was on the horizon from our limited data set. Instead, get specific.

Promote 163

Promote Objectives and Key Results A/B testing Start-ups 163

Salesforce

FEBRUARY 19, 2024

Subscription growth Subscribers are like your fan club. And strategies like segmenting data and evaluating the impact of A/B testing will help you gain insights into what resonates best. Cultivating a sense of connection is crucial for the growth and success of a small business — and personalization and segmentation can help.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Salesforce

FEBRUARY 13, 2024

Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. Exclusive offers Another strategy for approaching prospects is enticing them with special discounts or promotions that offer immediate value. Test some options : Try some A/B testing to experiment with different variations of your opt-in forms.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. They're well-respected among marketers, and offer one of the most scalable solutions when it comes to high-budget growth marketing programs. A/B testing functionality is limited. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

FEBRUARY 18, 2014

So I could pick a winner who would experience the most growth potential from the prize. offers: In-Depth interviews with professionals from companies famous for their rapid growth. Effective & easy to follow growth recipes. A community of extremely talented growth professionals who regularly share their personal insights.

A/B testing 99

A/B testing Follow-up Promote Growth 99

ConversionXL

FEBRUARY 21, 2017

Make sure you’re A/B testing any insights you may think you have gained from there. Net Promoter Score (NPS). A/B Testing. If you’re new to A/B testing read this comprehensive guide. Better UX equals greater growth and conversion rates (usually). Voice of Customer. Single Ease Question (SEQ).

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

AUGUST 10, 2017

There’s also a lot of space for learning, development, and growth. Growth Hacker / Head of Growth. Growth Marketing Manager. And some, say a Growth Marketing Manager, will own optimization efforts, but will also be tasked with other acquisition, retention, etc. This came up in 2016 as well. UX Analyst. Web Analyst.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Promotion channels. Users should easily understand which assets are promoted on which channels and the distribution schedule. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 11, 2016

André Morys – The Growth Canvas: What You Should Really Copy from Amazon. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Use these 7 symptom prompts: location.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. Above, the average order value and sales conversion rate equally impact total sales growth. Their offers and promotions. Use growth marketing approaches to optimize ecommerce strategies. Engage in effective customer research.

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

FEBRUARY 15, 2016

Think of NPS, or Net Promoter Score, like rocket fuel. What's a Net Promoter Score? NPS, or Net Promoter Score, is a simple metric to get. Anyone who scores a 9 or 10 is a “promoter." Your NPS comes from subtracting the number of detractors from the number of promoters, and dividing by the total number of respondents.

Promote 53

Promote UX A/B testing Cross-sell 53

Martech

SEPTEMBER 25, 2023

Dig deeper: How to align B2B sales and marketing teams Perception is often an unwanted reality Because marketing is often associated with advertising, promotions and brand building, the contribution is seen as “fluffy” or less tangible than other business functions. A/B testing. Feedback and surveys.

A/B testing 124

A/B testing Tradeshows Finance Cross-sell 124

Hubspot

MAY 26, 2021

Here are specific examples of when you would send out a mass email to your subscribers: Sales promotion – Say you want to promote discounts on certain products or services, sending a mass email to your subscribers is a great way to generate sales. List growth rate. Split Testing. Unique clicks. Click-to-open rate (CTOR).

Service 101

Service A/B testing CTR Contact 101

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Pro Tip: A/B Test Your Pitch -. Increase brand awareness.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. But by adding value and helping with growth, you can convert those free customers into paid users (HubSpot, for example, currently boasts one million weekly active users of their CRM).

Drivers/motivators 103

Drivers/motivators A/B testing CRM Growth 103

Hubspot

JUNE 12, 2013

According to Experian , including the word exclusive in email promotional campaigns boosts unique open rates by 14%. Solution: A/B Test Every Email You Send. That''s where A/B testing comes in. Every email you send without an A/B test is a lost opportunity for growth. confidence.

A/B testing 78

A/B testing CTR Campaign Promote 78