ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Search Engine Land

JULY 29, 2024

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Analyze their strategies to uncover strengths, weaknesses and growth opportunities. In essence, continue to experiment, learn and adapt.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

FEBRUARY 19, 2016

Finally, a lot depends on execution – how you test and optimize your website matters. I talked to people who have years of experience in growth, SEO, and optimization to figure out where the intersection is between CRO and SEO. Google has its own testing tool. Google runs A/B tests. Wrong kind of redirect.

A/B testing 91

A/B testing Growth UX User Experience 91

ClickFunnels

SEPTEMBER 21, 2021

In fact, even if our conversion rate is good , we should create a habit of running tests — A/B tests, heatmaps, scroll maps, click maps, and so on — to determine how we can improve our marketing assets. This could mean testing the copy, the visuals, the offer, or something else. But it’s critical for your growth.

Lead generation 244

Lead generation B2B Referrals Launch 244

ConversionXL

DECEMBER 17, 2018

You’re probably ending your A/B tests either too early or too late. The standard best practice is to wait until a representative sample is obtained and the winner of the test can be declared with 95% certainty or greater. The Role of SEO in Growth. There is Nothing Magical About 95% Statistical Significance.

A/B testing 111

A/B testing Referrals Technique Represent 111

ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. While the formula can be incredibly helpful as a baseline for optimization, many companies make the mistake of pinning long-term business growth on increasing the T.

Customers 132

Customers Referrals Campaign A/B testing 132

ConversionXL

FEBRUARY 22, 2017

You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. Introducing Experimentation and A/B Testing. Reaching a juncture like this is the perfect place to start testing hypothesis to improve user retention.

Product 101

Product Growth Drivers/motivators A/B testing 101

ConversionXL

OCTOBER 4, 2022

This is what drives growth for online stores like ASOS, despite existing in a saturated market. Use referral programs to attract new customers and reward your current ones 7. Above, the average order value and sales conversion rate equally impact total sales growth. The most simplistic version of this is the A/B test.

Referrals 129

Referrals Retail Growth Cross-sell 129

Sales Hacker

AUGUST 5, 2022

A phrase I often hear is “growth requires scalable processes.” Reserve this tier for when you’re asking for a referral, looking for the best contact, or you need to gain insight on company details/challenges. Through extensive A/B testing , we’ve found the best approach is: Start strong with a one-two punch!

A/B testing 103

A/B testing Government Quota Follow-up 103

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. They're well-respected among marketers, and offer one of the most scalable solutions when it comes to high-budget growth marketing programs. A/B testing functionality is limited. Sales pages.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

FEBRUARY 21, 2017

Make sure you’re A/B testing any insights you may think you have gained from there. A/B Testing. If you’re new to A/B testing read this comprehensive guide. Better UX equals greater growth and conversion rates (usually). And at scale, it’s almost certain you’ll be doing some sort of UX testing.

User Experience 103

User Experience Conversion UX A/B testing 103

ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Some of them even set growth milestones around becoming a Close customer. Leverage existing customers for referrals.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

SaaStr

AUGUST 8, 2023

Strategic Finance Core Responsibilities “The core of the strategic finance team aims to optimize a company’s business model, and they do this by either increasing revenue growth or decreasing costs.” – Miao. Growth Strategy Identify and implement new growth opportunities and revenue streams.

Finance 95

Finance Strategize A/B testing Growth 95

ConversionXL

AUGUST 10, 2021

This tactic is a surefire way to sabotage your Instagram growth long-term. Here are some ways you can apply the metrics you are tracking to your Instagram strategy: A/B test different messaging and creative versions in your Instagram story. We also do not recommend buying followers (if you do, reconsider).

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

SEPTEMBER 26, 2014

Because my role is focused on optimization and growth, I try to make sure we''re always testing something. After all, if we only do what we know works, we may see growth, but it will only ever be incremental growth. And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth.

Conversion 78

Conversion A/B testing X-functional Lead generation 78

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. A study by Bain & Company found that companies with strong brand recognition are more likely to achieve higher sales growth and profitability.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

FEBRUARY 18, 2014

So I could pick a winner who would experience the most growth potential from the prize. offers: In-Depth interviews with professionals from companies famous for their rapid growth. Effective & easy to follow growth recipes. A community of extremely talented growth professionals who regularly share their personal insights.

A/B testing 99

A/B testing Follow-up Promote Growth 99

ConversionXL

JULY 11, 2016

André Morys – The Growth Canvas: What You Should Really Copy from Amazon. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Use these 7 symptom prompts: location.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Share your own testing insights.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). We were just trying to get better at monetizing the business side of Codecademy, and CRO is a big part of that,” said Daniel Layfield, Product Manager of Growth at Codeacademy. Word-of-mouth referrals are a great first step.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

OCTOBER 4, 2021

For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Image source. Email fits everywhere.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Highspot

MARCH 21, 2024

Following the news of [Prospect’s Company]’s recent acquisition of [Other Company], it’s clear that [Company] is poised for significant growth and transformation. If you have a referral or mutual connection, be sure to mention it. This provides credibility and helps lower the prospect’s guard.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

Sales Hacker

JANUARY 29, 2019

” Trend 3: Incorporate more data, machine learning, and A/B testing. I want to do a live A/B test for outbound!”. Mowat – VP of Growth Operations at Culture Amp. “I My 2019 Sales Resolution is to implement a formal sales referral process for OutboundView as well as our clients.

A/B testing 81

A/B testing Cross-sell Referrals Sales 81

Hubspot

APRIL 6, 2020

I’m currently working Role or Project at Company Name and I am very interested in learning more about how you use A/B testing to enhance detail mentioned in last conversation. To get introduced to this valuable contact, it’s often best to go through a referral introduction via the person you just met. Keep it up!

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. This will give marketers guidance and inspiration when A/B testing.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SalesHandy

JUNE 5, 2020

Social proof can include referrals, reviews, testimonials, and case studies from existing clients. It can segment your customers, automated chats for website visitors, Surveys, A/B testing, and reports. According to G2, 92.4% of people are more likely to purchase after reading opinions and recommendations posted online.

Growth 80

Growth Objectives and Key Results Follow-up Closing 80

Highspot

DECEMBER 19, 2023

Improve Lead Qualification and Prioritization The sales development playbook provides criteria to identify high-value leads and referrals, ensuring SDRs focus on opportunities with the highest potential. This may involve conducting A/B testing and monitoring response times. Let’s make those sales goals a reality!

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

The 5% Institute

JUNE 15, 2023

In today’s highly competitive business landscape, generating leads is crucial for the success and growth of any company. By generating quality leads, you increase the chances of converting them into paying customers and ultimately driving business growth. A/B test different CTAs to optimize conversion rates continually.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

ConversionXL

OCTOBER 1, 2022

Hone in on friction points and run A/B tests to improve usability and conversion rate. If you don’t have enough traffic or lack the resources to run A/B tests, focus on these nine key principles of conversion rate optimization : Speed. Refine Labs do this with podcasts dedicated to demand generation and growth.

A/B testing 103

A/B testing B2B Follow-up Trust 103

Hubspot

JANUARY 13, 2012

What Referral Sources Can Tell You. Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

Click Through Rate 78

Click Through Rate Referrals A/B testing Promote 78

Hubspot

DECEMBER 23, 2011

Improve landing pages with A/B testing. Once your landing pages are set up following best practices, you can generate even more leads if you A/B test. And how much traffic can you attribute to referrals? To make sure you nail this, take a look at this guide to the layout of an effective landing page.

Lead generation 69

Lead generation A/B testing Follow-up Engineering 69

Hubspot

NOVEMBER 11, 2020

Traffic performance (based on total views and visits , individual post performance , and by referral source ). Traffic Referral Source. Your blog's referral sources will tell you where (which sites) users are coming from and give you a sense of how people are finding your blog. Number of Leads.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

FEBRUARY 29, 2016

Obviously, that makes them a great place to cross-promote, upsell, encourage sharing / reviews / referrals, etc. In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. How to A/B Test Transactional Emails. Be careful about running more than one test at once, though.

A/B testing 90

A/B testing Promote Start-ups Contact 90

ConversionXL

JUNE 16, 2016

” Since then, startups and growth marketers have latched onto the statement. The philosophy of high velocity testing, made popular by a number of different testing and growth experts, certainly makes the case that it does. What Is High Velocity Testing? To speed up growth, test more things faster.

A/B testing 66

A/B testing Growth Engineering Launch 66

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth. direct, referral, organic, paid, social, email, etc.).

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106