Heinz Marketing

JULY 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on sales automation and direct mail platforms. Without further ado…. – the list goes on!

B2B 138

B2B A/B testing Campaign Promote 138

Sales Hacker

NOVEMBER 1, 2018

They told others, and soon everyone started using it. Even successful plays are usually non-transferrable to other industries, so you end up starting from scratch once again. Scientific and Realistic: A/B Testing is The Powerful Weapon That Every Modern Sales Playbook Needs. A/B testing is scientific.

A/B testing 86

A/B testing Pharmaceutical Manufacturing Sales 86

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

AUGUST 17, 2017

First, it is simply far less risky to iterate on an existing website than to start from scratch. This shows how experiment ideation and prioritization, tool set-up, QA, and implementation can happen at the same time as the development sprints. So you can start with, say, 5% and throttle up on a weekly basis as bugs are resolved.

Process 103

Process A/B testing Objectives and Key Results UX 103

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Can you easily create A/B tests of your email offers? I signed up for it and I look forward to it. On-Demand Webinar: What's Worth A/B Testing? Find the Right Tools to Use.

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Hubspot

MARCH 31, 2015

What had started as a simple, beautiful homepage experience had morphed into a complex, confusing, and frankly, kind of boring homepage. But with so much happening on this page, how should we start improving it? This is a big one for us and we''ve seen it come up in tests before, even with sober users. 3) Pair the data.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

Hubspot

JANUARY 4, 2021

A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. Once machine learning predicts the trends before they happen and provides clear guidance for marketers, why waste money to A/B test something that wouldn't work as well?

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

NOVEMBER 5, 2020

And what results have we seen since we started using it? If you don’t have internal resources to code up new tools, you can easily outsource this as long as you have good specifications. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. The TL;DR answer is yes. Over $1,000?

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

NOVEMBER 13, 2015

Why wouldn’t you back up your files? Everything you say must make logical sense and be backed up by cold, hard facts. How many report waking up in the night or bad backs the next morning or constantly moving husbands who can’t get comfortable? The copy appeals mostly to our logical, rational brains. Why does it work?

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. From there, we advise focusing your time on optimizing your site beyond where it currently stands.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

FEBRUARY 28, 2017

Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? And if you do get a handful of people taking you up on the offer, you’ll be able to send them a nice personal apology. You have a dozen product features you’d like to smoke test.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

NOVEMBER 17, 2015

These are just a few of the most common questions optimizers have about testing in November and December. But, let’s start at the beginning… How Much of an Impact Does the Holiday Season Have, Anyway? Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 21, 2015

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Use pop-ups, but make them as un-annoying as you can. Test fun, upbeat CTAs (e.g. Get my free stuff”, “Get more traffic”) – they grab attention and reduce anxiety compared to same-old boring “Subscribe” or “Sign up”. Exit intent works great.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Rockboost process of building up a skill set: Personal T-shape plans. Create your agile process: Map (start at the end). Prototype – test. Prioritise impact over speed.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). What’s in it for me,” is such an underrated question in marketing.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 4, 2016

It starts with sales enablement. Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. The two aren’t disconnected, though.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. CRO usually starts at the bottom of the funnel: measure. Act one, start to consider. Be clear and accurate from the start. Excited for #cxllive (and also lots of ☀️). Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Sex up the headline. From here, you can then break up your content into a ton of various social posts. User testing. Use competitive user testing. Don’t just implement findings—you need to A/B test first. A/B test everything using statistical frameworks.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Martech

NOVEMBER 15, 2024

Start with these key metrics for maximum impact: Clicks and taps: Track where users click to understand what captures their attention. Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. This data shows if your CTAs, buttons or links need adjustments to improve engagement.

A/B testing 131

A/B testing Growth UX User Experience 131