Search Engine Land

JULY 19, 2024

7 focus areas for maximizing your share in AI search If you want to future-proof your digital presence , you’ll need to focus on delivering valuable information and experiences that truly connect with users while creating content that meets their specific needs and intentions. Experience User experience matters.

Market share 100

Market share Real Estate A/B testing CTR 100

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Search Engine Land

SEPTEMBER 17, 2024

A search universe analysis can help refine your content strategy to meet these needs. Why meeting searchers’ needs matters more than semantics Developing a holistic video strategy Creating successful social media videos goes beyond just producing engaging content. Prioritize the user experience!

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

OCTOBER 4, 2021

Failing to do so inevitably sends them to another site that better meets their needs. Neglecting your site’s search functionality can seriously hamper user experience and performance overall. Even if customers are finding what they need via site search, you can’t neglect their experience following the search.

A/B testing 136

A/B testing User Experience Engineering Campaign 136

Search Engine Land

JANUARY 23, 2023

Your experiments and personalizations can continue to run until that date. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. Why we care. Why Google is making this change. Marketers aren’t happy.

A/B testing 96

A/B testing User Experience Engineering Meeting 96

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Ideally, a user should be able to get to where in as few clicks as possible. . This is where technical SEO meets on-page SEO. To fix the issue you’ll need to delete redirects B and C so that redirect A goes directly to D.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Personalize content to meet their expectations, incorporating proper SEO techniques for coherence and social sharing. Tailor your strategy accordingly.

Customers 112

Customers A/B testing User Experience Strategize 112

ConversionXL

DECEMBER 4, 2014

It’s sad, but most sites are still built the stupid way – based on a committee meeting (no conversion analysts involved – just clueless marketing execs chatting) or the HiPPO (highest paid person’s opinion ). This happens when visual designers decide what your site should be like, or worse yet – you use design by committee.

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. How does your site's user experience stack up to the competition?

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

JUNE 21, 2019

Ideally, a checkout chatbot can help you increase conversions and improve your site's user experience. Intercom allows you to install a small widget in the bottom right corner of your site to engage users with live chat solutions. You're able to have operators jump in to help users with live chat, or set up automated chatbots.

A/B testing 101

A/B testing X-functional Lead generation UX 101

Martech

JULY 17, 2023

This information can be used to personalize content recommendations, target advertising, and improve the overall user experience. The tool is known for its real-time traffic analytics and heatmap tracking, which allows you to visualize the user’s journey on your site. It provides real-time data on trends and user behavior.

A/B testing 98

A/B testing Price User Experience Start-ups 98

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

A/B testing 118

A/B testing User Experience Strategize Technology 118

ConversionXL

NOVEMBER 15, 2018

You regularly run A/B tests on the design of a pop-up. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group is a form of cross-validation that extracts, or “holds out,” one set of users from testing. What are hold-out groups?

A/B testing 101

A/B testing Non-Profits Campaign Retail 101

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. User research affects earnings, and earnings validate user research, but accountability differs. Prototyping a physical product.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JULY 7, 2016

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. It’s essentially a visual display of the user experience at a scale large enough to infer trends and insights. A/B Testing + Visual Engagement Analytics. Image Source.

A/B testing 65

A/B testing User Experience Technique Click Through Rate 65

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Meeting this expectation builds trust and familiarity. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity.

B2B 121

B2B Prospecting A/B testing Click Through Rate 121

ConversionXL

FEBRUARY 12, 2015

Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 7 They know good design and user experience. Optimizers need to be able to dissect, analyze and test designs. User experience matters a lot. Optimization involves running tests.

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

AUGUST 4, 2020

Meet people from all departments across the company. It’s time to meet the stakeholders—maybe not every single person, but definitely a few people from every team. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Meet them at their desk or usual place of work.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

AUGUST 10, 2017

When you meet a stranger in a bar or coffee shop and start talking about what you do, how many people actually know what “conversion optimization” is? User Experience. People working in teams meet more often than those working alone, however, most optimizers meet only when necessary (29.73%). Qualitative Research.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

JANUARY 2, 2019

Additionally, each MAU bracket has at least one “Let’s talk” option that enables Appcues to meet serve customers who have needs outside a preset package. A/B test different language for your CTAs on pricing pages to hone in on what verbiage customers respond to best. Pick an accent color that fits well with your brand.

Price 119

Price A/B testing Territory Presentation 119

ConversionXL

JULY 16, 2021

Zoom’s messaging changed drastically through COVID-19 as they became the go-to for business meetings, friends and family video calls, webinars, and more. And keep the user experience top of mind.

Niche 127

Niche User Experience Transportation Launch 127

Hubspot

FEBRUARY 28, 2020

We needed a strategy for managing our websites that could accomplish our team needs: it needed to empower the many people at the company who contribute to the website and ensure a consistent user experience that delivered on measurable business goals. Choose a content management technology that meets your team’s needs.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ClickFunnels

NOVEMBER 28, 2022

This can be a great user experience for people who already know your website, but it can be a nightmare for new visitors who are trying to figure out where to get started with your brand. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. They Meet People Where They Are.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ConversionXL

JANUARY 28, 2015

User testing gives you direct input on how real people perceive your site (of course they’re not actually risking with their money, but it’s still useful). You may have designed what you believe is the best user experience in the world, but watching real people interact with your site is often a humbling experience.

A/B testing 113

A/B testing Drivers/motivators Start-ups User Experience 113

ConversionXL

JANUARY 9, 2019

Examples of evaluative methods: A/B testing Mouse tracking Remote usability testing Tree tests. It’s natural to want to move quickly, get something designed, and test the design. Schedule one-hour meetings with leaders in each category. User experience questions. Engineering. Minimalist Design.

UX 131

UX Process User Experience Technique 131

ConversionXL

MAY 11, 2017

How does user experience on my website stack up to the competition? There’s a great deal to be gained from a thorough, regular competitive analysis – usability insights, design advantages, a more convincing value proposition, and of course, ideas for testing. Experiment with the funnel structure? Let’s do this!

UX 131

UX User Experience Cross-sell A/B testing 131

Salesforce

OCTOBER 7, 2021

If you aren’t on track to meet traffic targets, consider using back-pocket promos (read: deeper discounts). Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. Pay attention to whether it’s organic, direct, paid, or from a specific campaign.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

AUGUST 7, 2019

Test your button shape, test your copy … as a matter of fact test everything (we’ll cover how to do this below ). More than half of website traffic comes from mobile devices, therefore, the user experience should be the same no matter the device visitors are using. A/B Testing Your Landing Page.

A/B testing 101

A/B testing Objectives and Key Results Follow-up Trust 101

Hubspot

AUGUST 30, 2019

After all, humans are known to remember negative experiences more vividly than positive ones. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. Once you have your design set, it’s time to publish and test it among your audience members.

A/B testing 78

A/B testing UX Contact User Experience 78

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. For example, if Spotify wanted to improve advocacy, the frustration users have with shuffle play after sharing may be a good place to start.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

MARCH 4, 2019

It’s the best platform for collaboration by a long shot, but it’s also easy to use has a pleasant user experience. Vidyard’s video analytics are robust, you can run A/B tests and personalize videos, and you can even gate videos at a certain time length to help capture leads. Organizationally, I love it as well.

A/B testing 78

A/B testing SQL User Experience Growth 78

ConversionXL

AUGUST 1, 2016

Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere. To provide some context for the explore/exploit tradeoff consider the familiar A/B approach to optimization.

A/B testing 73

A/B testing User Experience Follow-up Process 73

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

JULY 28, 2021

One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift. We used more A/B testing to figure out how to respond best to customers.”. We’ve seen that change through the course of the year.”.

B2B 112

B2B A/B testing B2C Entertainment 112

Hubspot

NOVEMBER 25, 2019

You could bring in 50,000 views per month to your website through ads, but if the user experience on your website is poor, your ads are misleading, or your product descriptions aren't effectively communicating the value of your products, you might only end up with a small percentage of that traffic converting into customers.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

FEBRUARY 25, 2016

So much so that p ersonalized experiences have become the norm, not an option. But is personalization really the key to a better user experience? The hypothesis is that the more personalized the site / user experience, the more likely visitors are to convert. Tweet It!]. Does it actually impact conversion rates?

UX 90

UX User Experience A/B testing Retail 90