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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Consider A/B testing A/B testing is the secret weapon of any email marketing program.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Choosing the right pricing for your product is a little bit like Goldilocks. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths.

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Why Your A/B Tests Are Failing

ConversionXL

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. This is a common tactic in pricing. To start, you would feature a product or service at a mid-level or full price. Every price your customers will see will be anchored against that first price. If you can help them achieve their needs, they in turn will help you.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. CRO testing can be valuable because different audiences behave, well, differently. What Is A/B Testing? Version B is the "challenger.".

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What Can You Do With Other People’s A/B Test Results? [Rant]

ConversionXL

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. So testing something okay against a stupid idea is likely to work.