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How cognitive biases influence email A/B tests

Martech

Learning to recognize and avoid these biases will help you run more reliable, data-driven testing and generate insights you can use to create more engaging and effective email messages and a stronger program overall. How bias affects A/B testing A/B testing is a key part of your email marketing program. Processing.

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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Remember, you don’t want to dilute any promotions.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Martech tools: Mailchimp: For email A/B testing.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

If you want to boost your sales , rethinking email marketing strategy is a great start. Here are some key techniques that will help you build a sales magnet for your email campaign. Always A/B test your videos before making them live. Nothing kills conversions and sales as much as lack of personalization.

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

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CDP and customer experience: Best of the MarTechBot

Martech

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. This data can inform future marketing strategies and optimizations.

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