Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

B2B 117

B2B GTM Technology Technology 117

G2

SEPTEMBER 20, 2023

But you probably didn’t know that the Ehrenberg-Bass Institute says that up to 95% of people or firms are not in the market for many goods and services at any one time. So the big question is: how do you make your Account-Based Marketing (ABM) more effective, so you can more easily find and engage those 5% who are?

Service 105

Service 105

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Or do you want to expand into a new segment, territory or vertical market? Can sales and marketing work together to identify our target accounts? Snapshot: Account-based marketing.

Cross-sell 118

Cross-sell Territory B2B Technology 118

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs.

Campaign 112

Campaign B2B CRM Launch 112

Lead Fuze

JULY 24, 2023

Whether you’re a seasoned marketing executive or an emerging startup founder, understanding how to measure account-based marketing is crucial for your business growth. According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts. How is ABM measured?

Objectives and Key Results 52

Objectives and Key Results Campaign Lead generation Growth 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. Types of account targeting.

B2B 122

B2B Pipeline Campaign Cross-sell 122

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. A higher ROI than any other type of marketing. ABM treats each account as a target market. The result?

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Martech

FEBRUARY 22, 2022

This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24. Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Personalize the website experience at an account level.

Networking 86

Networking Manufacturing Advertising/ Marketing B2B 86

Hubspot

MAY 14, 2020

In today's day and age, marketing is all about personalization. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of account-based marketers say that ABM initiatives outperform other marketing investments. Set up your target accounts.

A/B testing 98

A/B testing Campaign Start-ups Pipeline 98

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Pipeline 88

Pipeline Transportation B2B Hospitality 88

Lead Fuze

NOVEMBER 30, 2022

This personalized approach means that campaign content is more relevant to the target account, helping to generate engagement which provides the supplier with increased insight into the business’ challenges, and a greater understanding of the clients’ needs. It leads to increased business through improved account relationships.

Objectives and Key Results 52

Objectives and Key Results Lead generation Campaign Clients 52

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats.

Target audience/market 95

Target audience/market Campaign Technique Pipeline 95

Sales Hacker

AUGUST 2, 2022

Nirosha is the VP of Marketing at Influ2 , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales. In this episode, we’ve got Nirosha Methananda with us.

Trust 77

Trust Process Sales 77

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based Marketing Software. If so, then you've come to the right place.

GTM 95

GTM Price Contact Campaign 95

ConversionXL

NOVEMBER 28, 2018

In this video, Steve covers what account based marketing is and how your marketing and sales teams can close bigger B2B deals faster with an effective ABM program. The post What is Account Based Marketing? Taking shortcuts can cost you time and money. This post contains video, click to play].

B2B 100

B2B Closing Sales 100

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Challenges with a lead-based ABM program. What is personal account-based sales and marketing?

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Growth 67

Partners in Excellence

NOVEMBER 16, 2016

Account Based Marketing/Selling—“Account Based Everything” is all the rage right now. Some very smart colleagues, including Craig Rosenberg and Matt Heinz are real leaders in helping organizations develop and implement their Account Based Marketing Strategies.

Drivers/motivators 94

Drivers/motivators Manufacturing Sell Closing 94

A Sales Guy

DECEMBER 15, 2016

ABM, Account Based Marketing, we’ve all heard about it. (If Here are 5 tactics you can use right now to close larger deals with Account Based Marketing and Sales Development. How to Use Other Members of Your Team to Sell to An Account. CC: Account Owner. It’s the new big thing.

Pipeline 98

Pipeline Cross-sell Up-sell B2B 98

Pointclear

JANUARY 23, 2017

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Vanity Metrics vs. Target Account influence. Here’s a specific example for you.

Healthcare 65

Healthcare Clients Campaign Prospecting 65

Pointclear

JANUARY 13, 2017

Most marketing and sales folks I talk to agree … in theory. If you fall into this category, and are looking for actionable how-tos, take a look at the account-based marketing primer just published and available now on SlideShare. Determine which portion of your market you can reach and close most cost effectively.

Clients 74

Clients Prospecting Presentation Closing 74

SalesforLife

OCTOBER 17, 2018

Are you implementing Account Based Marketing? Studies have shown that the most effective marketing approach in recent times is proving to be Account-Based Marketing. This marketing strategy is more focused and results in better ROI compared to any other marketing method.

Strategize 56

Strategize Prospecting Technology Technology 56

Hubspot

MAY 15, 2017

Account-based marketing or inbound marketing? With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air -- and hopefully help show you how the two work together. What Is Account-Based Marketing? Which one should you use?

Finance 71

Finance Up-sell Lead generation Growth 71

Heinz Marketing

DECEMBER 11, 2017

By Maria Geokezas , VP of Client Services for Heinz Marketing. Is account-based marketing becoming the every-company solution for driving measurable results from marketing efforts? B2B marketing and sales organizations are no “testing the waters” with ABM. Defining the Three Types of Account-Based Marketing.

B2B 51

B2B Strategize Pipeline Clients 51

Heinz Marketing

MARCH 29, 2019

We’ve gotten to know Sangram Vajre , the co-founder & chief evangelist of Terminus , pretty well over the last couple years – and we’ve also seen the power of account-based marketing (ABM) in B2B organizations that Sangram and his team love to share with other marketers. Will anything in the course surprise us?

B2B 66

B2B Pipeline Campaign Prospecting 66

SalesLoft

OCTOBER 4, 2017

When it comes to account-based sales, your sales heroes may be ready for action. But the most effective account-based strategies require efforts from additional players on your marketing team. Marketing provides an innovative approach that help to break through the monotony of common sales tactics.

Sales 52

Sales Pipeline Prospecting Clients 52

Pointclear

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Account-Based Marketing (ABM) is hot right now, and the responses I received were excellent.

Lead generation 102

Lead generation Technology Technology Presentation 102

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product.

Lead generation 95

Lead generation Cross-sell Territory Gaming 95

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Lead generation 95

Lead generation Technology Technology Contact 95

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Lead generation 95

Lead generation Cross-sell B2B Technique 95

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Lead generation 95

Lead generation Hospitality Non-Profits Government 95

Heinz Marketing

JULY 18, 2019

By Matt Heinz, President of Heinz Marketing. It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America.

Sports 53

Sports B2B Gaming Service 53