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What is Key Account Management? [+ Checklist]

RAIN Group

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

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Client onboarding and offboarding: The PPC agency’s guide

Search Engine Land

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.

Clients 90
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The definitive guide to effective client onboarding

PandaDoc

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52
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10 questions to ask before you create a Google Ads account

Search Engine Land

It’s fascinating to speculate about the discussions that happened before an account was launched based on what you find during an audit. Was the Google Ads account well thought out and planned? Did the client or manager say, “Hurry up! expensive) keywords – which will impact your initial launch strategy.

Launch 108
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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Business email address Subscribe Processing.

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13 questions to ask digital experience platform vendors during the demo

Martech

That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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What is marketing work management?

Martech

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Improved coordination with clients and other stakeholders.