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What is Key Account Management? [+ Checklist]

RAIN Group

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

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Client onboarding and offboarding: The PPC agency’s guide

Search Engine Land

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.

Clients 96
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The definitive guide to effective client onboarding

PandaDoc

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52
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10 questions to ask before you create a Google Ads account

Search Engine Land

It’s fascinating to speculate about the discussions that happened before an account was launched based on what you find during an audit. Was the Google Ads account well thought out and planned? Did the client or manager say, “Hurry up! expensive) keywords – which will impact your initial launch strategy.

Launch 114
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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. For instance, an account doctor can now invest time previously spent copywriting into data analysis and consultation.

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13 questions to ask digital experience platform vendors during the demo

Martech

Here are 13 questions to ask each vendor that will help you narrow the field: What kind of content delivery speed improvements do you typically see with your clients? Will we have a dedicated Account Manager and technical support, especially with the initial migration? Do you have other clients in our vertical?

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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 100