article thumbnail

Google Ads launches email series delivering tailored optimization advice

Search Engine Land

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Every client list is directly linked to their Google Ads account, accompanied by detailed next steps. Why we care.

Launch 104
article thumbnail

Client onboarding and offboarding: The PPC agency’s guide

Search Engine Land

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.

Clients 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LinkedIn launches sponsored articles

Search Engine Land

Baptiste Beauvisage, Lead Client Solutions Manager at LinkedIn, stressed the benefits of this new product to advertisers and brands in a statement: “You can use the content you already have on your Linkedin page.” What LinkedIn is saying. ” “Sponsored posts are more viral than a blog article hosted externally.”

Launch 124
article thumbnail

Google Ads API version 16 is launching

Search Engine Land

To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Google announced the v16 release of the Google Ads API. Why we care.

Launch 114
article thumbnail

TikTok launches new tool for improved insight into customer journey

Search Engine Land

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

Launch 103
article thumbnail

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 115
article thumbnail

Automated SEO reporting for clients: The agency’s guide by SE Ranking

Search Engine Land

SEO agencies place a high value on client satisfaction and trust. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. It also fosters strong client relationships built on transparent communication and mutual respect.

Clients 102