article thumbnail

Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 113
article thumbnail

How to Launch a Marketing Agency: A Comprehensive Guide

Lead Fuze

Launching a successful marketing agency can be a daunting yet rewarding endeavor. Identify a specific target market of 2,000-10,000 potential clients and develop buyer personas to gain an understanding of their needs so you can specialize in what you’re good at. Launch a successful marketing agency today.

Launch 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon. On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products.

article thumbnail

Is optimizing for one specific keyword an outdated SEO practice?

Search Engine Land

That said, optimizing for specific keywords or niche topics isn’t always outdated. This article will cover scenarios where single keyword optimization is likely an outdated practice to avoid, as well as cases where a niche keyword focus remains valuable. When is specific keyword optimization considered outdated?

Niche 114
article thumbnail

10 Fast Tips to Winning More Consulting Clients

Hubspot

You decided to launch your own consulting gig to put your expertise to good use — congratulations! While there are increasing opportunities for consultants, you’ll need a steady stream of clients to sustain a consulting business. Let’s walk through fast tips to help you land more consulting clients. Identify your ideal client.

Consult 65
article thumbnail

Local SEO for new physical locations

Search Engine Land

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

Niche 117
article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 110