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LinkedIn launches sponsored articles

Search Engine Land

When a company account publishes an article on LinkedIn, admins now have the option to promote it. This promotion allows the addition of a CTA button, like “Unlock Article,” encouraging users to sign up to access the complete content. How it works. What LinkedIn is saying. ” “There is a better UX.”

Launch 122
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

SGE is not intended to replace the current Google search experience but will likely undergo adjustments based on user feedback before a full launch. How this prompt could be improved: You an experienced SEO consultant with clients in various industries.

Clients 113
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Local SEO for new physical locations

Search Engine Land

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

Niche 118
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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Leading After A Big Client Loss

Women Sales Pros

One of our largest key clients restructured their senior management team. I discovered that we could still hit our sales goal with a lot of focused prospecting and secured sales from existing clients. Create a Client Hot List – Brainstorm with your team to come up with 50 existing clients with whom you could easily secure business.

Clients 89
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“Why I’m So Interested In Selling,” Jill Konrath

Partners in Excellence

As a result, I’d get promoted, moved into specialist positions or new market segments. Ultimately, I started my own consulting company focusing on new product launches. I had to quickly immerse myself in my client’s new offering, ideal clients, what mattered to their buyers, and even their sales methodology.

Sell 116
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Want to get more clients as a lawyer? Lead generation is the process of converting potential clients into leads by persuading them to give you their contact information. What you want to optimize for is the number of new clients. The post 5 Ways To Generate More Leads For Lawyers [A Guide] appeared first on ClickFunnels.

Referrals 237