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Why Your Sales Teams Can’t Cross-sell

Openview

A CEB Gartner study completely contradicts what has been conventional wisdom in SaaS, that strong customer service is a critical part of a sales team’s ability to not just retain clients but grow and accelerate account revenue. Customer improvement is essentially a quasi-business consultant role.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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What Is Account Management – Your Ultimate Guide

The 5% Institute

In the world of business and sales, there are so many terms and definitions – so what is account management? And what are the benefits of account management? In this article, you’ll learn what is account management, as well as what are the benefits of having account management in place.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Account Management.

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Thriving in Sales: Strategies for Ongoing Success

APACSMA

Learn how to sell effectively in a remote or virtual environment. Social Selling Specialist Certified Social Selling Specialist Program Be able to use social media to generate leads and build relationships with prospects. Create an Account: Enroll in chosen courses and commence the learning journey.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

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