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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Marketers have plenty of tools and skills to help account managers achieve their goals. See my earlier article for useful stats and resources on this subject.

B2B 136
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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. It is not designed for 1-to-1 sales or customer support conversations. It separates outbound from inbound interactions, making it easy to determine response levels.

CRM 124
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Google brings negative keyword exclusions to Performance Max

Search Engine Land

Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience preferences. This will let you optimize for both online and in-store conversions. Why we care. It’s finally here!

Campaign 109
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Account managers often segment for the sake of segmentation.

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Dear SaaStr: What is RevOps Responsible For in a B2B Company?

SaaStr

Optimize the Sales Process Streamline your sales process to reduce friction and improve conversion rates. For example, SMBs might need a high-touch onboarding process, while enterprise customers might require a dedicated account manager. This includes everything from lead scoring to deal stages.

B2B 102
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

GTM 114
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How to build lasting relationships with SEO clients

Search Engine Land

Clients need to see tangible improvements in their SEO metrics, such as increased organic traffic, higher search rankings and better conversion rates. Dig deeper: Mastering SEO account management: The recipe for success Consistently delivering high-quality results is crucial to building trust and proving your value.

Clients 82