Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You need GTM alignment. The market also took notice.

GTM

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM

Partners in Excellence

MARCH 20, 2025

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? Do your managers understand why the training is needed and are they committed to coaching and reinforcing the training?

Real Estate

Sales Hacker

JUNE 27, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A discussion with three portfolio companies on what’s working in GTM.

GTM

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM

Sales Hacker

APRIL 8, 2025

Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

GTM

Sales Hacker

JULY 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Hottest GTM jobs of the week Sr.

GTM

Hubspot

MAY 5, 2025

says Stephen Findley , enterprise account management at Qwilr , an interactive proposal creation platform. Heidi Fortes , GTM strategist at SalesCaptain , an outbound agency, suggests: Have a clear agenda for the call, state that agenda at the beginning of the call, and get confirmation from the customer if that sounds like a plan.

Objectives and Key Results

SaaStr

APRIL 26, 2025

The data is clear: Marketing owning 100% of demand gen is dead The winning model: Trifecta approach (Sales + BDR + Demand Gen) At Carta: 9 trifectas across 3 business units The hard truth: Companies with zero marketing-sourced pipeline are dying What’s Really Working in Account Management in 2025 The Hunter/Farmer model?

Legal

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM

Sales Hacker

OCTOBER 1, 2024

45:18) The importance of separating new logo sales from account management. (48:29) That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency.

GTM

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. This report is jam packed with data and insights that are incredibly valuable for GTM leaders.

GTM

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 2 mistakes product managers should avoid.

GTM

Partners in Excellence

AUGUST 19, 2024

I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. We have tools to support our top of funnel processes, SDRs, BDRs, We have tools that help AEs, Account Managers, Corporate Account Managers, Sales Support, and on an on. Recently, I attended a conference.

GTM

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM

Sales Hacker

DECEMBER 8, 2023

Hottest GTM jobs of the week: Partner Relations Manager at Vanta (Remote – US) Account Manager at Gorgias (San Francisco, CA) Inside BDR at AutoSled (Rockville, MD) Business Development Representative at Mutiny (Remote – US) Revenue Operations Manager at Vividly (Remote – US) See more top GTM jobs on the GTMfund Job Board.

Launch

Sales Hacker

FEBRUARY 16, 2024

Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” In this episode, you’ll get insight on the next era of go-to-market, using signals in sales, and founder challenges and perspectives. Start-ups to watch: Document Crunch: Announced their $9M Series A round. Read about their funding round.

GTM

SaaStr

SEPTEMBER 18, 2023

How do you fix GTM? Question #2: How Do You Fix GTM The high-level advice for founders trying to approach Go To Market differently is… Don’t worry too much about innovation in sales and marketing. Will there be any new categories in the next 5-10 years? They’ll know the risks they’re taking. None of that is new.

GTM

SaaStr

APRIL 1, 2022

Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Every company’s right account structure will look different, but it requires serious thought early. Mistake #3: Not Appreciating Go-to-Market as a Strategic Advantage.

GTM

SaaStr

AUGUST 21, 2024

May Habib, CEO and Co-Founder @ Writer.ai May Habib, CEO and Co-Founder @ Writer.ai

GTM

SaaStr

MARCH 8, 2023

Out of the 250k paying customers, only five or six thousand connect with an account manager, and even then, it’s purely an expansion conversation. It’s easy to get confused, which can hurt GTM. For GTM tactics, you’ll approach land vs. expand differently. Directly through sales teams.

Product

SaaStr

DECEMBER 20, 2023

So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo. Henry’s Favorite Upcoming Feature ZoomInfo is rolling out a co-pilot product for SDRs, AEs, and Account Managers called Signal To Action.

GTM

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Matt Garratt: Right, thanks so much. Deborah: Thanks. And see you guys in the next presentation.

GTM

SaaStr

JANUARY 12, 2024

.” Prediction #4: Customer Success Scales through Clients and GTM Team The next prediction for 2024 is that we’re seeing (and will start to see more frequently) customer success scale in different ways beyond just hiring CSMs. Key Takeaway We’ve had account managers in every type of business since the beginning of business.

Customers

Sales Hacker

AUGUST 7, 2020

Mid-Market Account Executive. Business Development Manager. Territory Account Manager. VP Sales and Account Management. Account Executive. Account Executive – Mid Commercial. Territory Account Manager. Account Executive. Account Executive. Inside Sales Manager.

Territory

SalesLoft

FEBRUARY 25, 2020

Sales leadership must carefully choose, deploy, and deliver value with technology across three core user groups: business development, account executive/account management, and sales management. Speaker : Ray Owais, Retail GTM Enablement Lead at Shopify.

GTM

Search Engine Land

AUGUST 3, 2023

But all variables needed are within the analytics dataLayer and can easily be used when using a Google Tag Manager (GTM) setup. This cloaks cost data from competitors and makes it easier for your account managers to work with bidding strategies. From a technical perspective, it might look a bit complex to implement.

GTM

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Project management skills will help you immensely. I turned to sales for a technical recruiting agency and project management services. Asia Corbett ).

Finance

Highspot

FEBRUARY 1, 2024

Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement.

Customers

Sales Hacker

NOVEMBER 8, 2021

While many SDRs and BDRs look to standard closing roles as the next step in their career paths, a growing number of young sales professionals are looking beyond account management as they plan out their career. What else is out there? Consider whether or not you notice advertising and whether you can point out if it’s good or bad.

Clients

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Change across customer-facing teams.

B2B

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. You don’t want an account maintained only by a champion on the customer side and your account manager. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting

Highspot

APRIL 23, 2020

This approach holds true from the C-Suite to the frontlines, giving you the opportunity to be the glue holding the GTM motion together — from executives steering your company all the way to sellers who may be working remotely for the first time. A word of caution — don’t reach out just once and then become a ghost.

Objectives and Key Results