Remove Account management Remove Sell Remove Up-sell
article thumbnail

What Is Key Account Management?

The 5% Institute

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. If your product requires advertising or salespeople to sell it, it’s not good enough. This is also true of account management. The salesperson, though, is the one who sells the product or service to the buyer. Building Trust.

article thumbnail

The Secret to Account Churn is Not Dedicated Account Managers

Understanding the Sales Force

I do my own weeding and that "hobby" takes up a lot of my free time. If a rep is selling consumables and/or supplies of some kind, they'll continue calling on those customers who buy. But what if they aren't selling consumables? But then what?

article thumbnail

Account Management, Quotas and Forecasting

SalesPop

Another important foundational aspect of account management—and sales itself—is the handling of quotas and forecasting. From my observation, only a few companies manage the problems for quotas and forecasting well. With this tool, you can set up a quota to be monthly, quarterly, and yearly. Each star is worth 20 percent.

article thumbnail

“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137
article thumbnail

Project Management—an Essential Part of Account Management

SalesPop

But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. A project is primarily made up of objectives. One place where project management really comes into account management is bringing a broadly stated goal into realistic terms.