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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Marketers have plenty of tools and skills to help account managers achieve their goals. It’s hard to keep up! This is a good thing.

B2B
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The Powerful Linkage between DISC and Team Buying

Sales Pop!

We all know about team selling, dont we? Assembling your firms human assets to increase the chances of winning big deals is a survival skill in the major account world. But in engaging your selling team as effectively as possible, never neglect to focus on one of enterprise sellings top challenges team buying!

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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Many B2B buyers do research online before speaking, even with a trusted account manager.

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5 Keys to Account Management Success; 10 Keys to a Strong Customer Partnership

Understanding the Sales Force

My backup title was Adventures in Account Management , but I didn’t want to get too cute. No names, no meeting requests, no follow-up scheduled—just a card dropped on the desk. What could she do to help the practice sell more? I wish her sales manager could see how she was wasting everyone’s time. Here we go!

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. Account managers often segment for the sake of segmentation. Business email address Sign me up!

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The Best Sales Certifications to Get in 2025

RingDNA

CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. It’s especially valuable for reps selling high-value, consultative solutions.

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11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

Hubspot

Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even account managers — once focused on relationship-building — are now expected to drive revenue. You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster.