Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. With this influx of buyers, AI-driven customer care will play a critical role. Brands that adapt their strategies in this way will meet consumer expectations and stay ahead of the curve.

Niche 117

Niche B2B Service Retail 117

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.

Campaign 93

Campaign Customers Product Process 93

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Historically, accessing MMM required significant investment in technology and licensing. Today, measurement needs to take center stage.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Martech

MAY 6, 2025

Why measurement still falls apart Each platform handles campaign setup, activation and measurement differently, making even basic comparisons difficult. Dig deeper: The smarter approach to marketing measurement Structured data is the key Marketers dont need more data. How campaigns are set up (e.g., Take audio.

Campaign 105

Campaign Education Start-ups Technology 105

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. What digital tools do we need to execute the campaign? I am trained with MarTech content.

Campaign 112

Campaign Customers Technique Follow-up 112

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

Campaign 107

Campaign Engineering Technology Technology 107

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. Click here to view more MarTech webinars.

Campaign 98

Campaign Sales Presentation Conversion 98

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 124

E-commerce B2C Campaign B2B 124

Martech

JANUARY 11, 2023

Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade. But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Breaking down the carbon cost of an advertising campaign.

Transportation 133

Transportation Intrinsic Campaign Networking 133

Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. Geo-matched market: These tests involve comparing similar geographic areas where one area is exposed to the brand campaign and the other group of geos serves as a control.

Objectives and Key Results 130

Objectives and Key Results Campaign Growth Technology 130

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. View all digital marketing campaign performance at an account level. What it does. Why we care.

Networking 98

Networking Manufacturing Advertising/ Marketing B2B 98

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.

Click Through Rate 117

Click Through Rate Campaign Networking Technology 117

Martech

MARCH 22, 2024

” More recently, Digital Turbine has developed a brand- and agency-facing business to support a whole range of ad campaigns and not just the install-app campaigns that had been its bread and butter. “App marketing was single-threaded on the device identifier,” said Cohen.

Manufacturing 136

Manufacturing Campaign Technology Technology 136

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. HubSpot Marketing Hub. Email marketing. Campaign management. Marketing analytics.

Real Estate 97

Real Estate Price Campaign CRM 97

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Government 135

Government Campaign Niche Technique 135

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Sports 114

Sports Networking Technology Technology 114

Search Engine Land

JUNE 14, 2023

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

Commission 89

Commission Retail Advertising/ Marketing Engineering 89

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski.

Price 114

Price Campaign Technology Technology 114

Martech

FEBRUARY 22, 2024

Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation.

Niche 129

Niche Territory Education Referrals 129

Salesforce

MARCH 9, 2023

Technology is great, but businesses can struggle if they have too much of it. The good news is we’re getting there, with new updates in the Marketing Cloud features spring release. It’s called vendor sprawl. The result is too many apps and too many silos. The solution – or maybe the dream? –

Advertising/ Marketing 98

Advertising/ Marketing Contact Campaign Technology 98

Salesforce

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Why we care. No political ads. Meta Verified for Businesses.

Technology 117

Technology Technology Price Campaign 117

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. Too often businesses and brands put all of their focus on promoting themselves or their products and they quickly lose the interest of their target audience because no one really likes to see advertisements. ” SalesForce.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

Commission 86

Commission Engineering Advertising/ Marketing Campaign 86

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 128

Education Territory Technology Technology 128

Martech

MAY 21, 2024

Soon, advertisers will be able to upload their brand guidelines, including font, colors and image reference points, to help automatically generate new asset variations that remain on-brand. Performance Max campaigns can be used across all of Google’s ad inventory. Advanced Gemini AI models were announced in February. Image editing.

Retail 124

Retail Campaign Engineering Product 124

Martech

SEPTEMBER 1, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like.

Launch 92

Launch Campaign Technology Technology 92

Martech

JUNE 26, 2024

At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. Marketers are catching their breath from a flood of updates and new features. “In Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem.

E-commerce 120

E-commerce A/B testing Retail Represent 120

Martech

JUNE 7, 2024

Advertisers should implement finer controls and context-aware technologies to support and leverage the benefits of high-quality journalistic content without sacrificing brand safety. By refining these strategies, advertisers can bolster the news industry and foster a healthy information ecosystem.

Objectives and Key Results 128

Objectives and Key Results Promote Campaign Presentation 128

Lead Fuze

JUNE 26, 2023

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. This method provides transparency to clients about how much time is invested into their campaigns but may also lead to increased costs if projects take longer than expected.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Martech

APRIL 13, 2023

And can you score the interaction for ad effectiveness use it to optimize a campaign? His work also inspired others working the intersection of psychology and marketing, looking for ways to measure emotional response so they can sharpen their approach to consumers. But which emotion can do that?

Follow-up 114

Follow-up Campaign Trust Technology 114

Martech

JUNE 26, 2024

Perhaps brands are willing to overlook the waste of ad dollars as long as campaigns are generating lift? That, to me, is a far better way of trying to decide if an ad is doing something than these technological solutions.” ” To be clear, advertising does work. ” What is to be done?

Represent 117

Represent Networking B2C Niche 117

Martech

JANUARY 16, 2024

‘Ludacris scare tactics’ CEO of Marketing Labs, Matt Janaway, said he’s had several ongoing issues with his Google rep. When he recently asked for some insight to explain a “random $90 click” on a campaign, the rep could not provide an answer. They also couldn’t shed any light on a sudden reduction in ROI in another campaign.

Service 122

Service Customers Represent Networking 122

Hubspot

NOVEMBER 6, 2014

But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising. Marketing is changing at the speed of technology,” McMullen said.

Launch 78

Launch Product Retail Clients 78

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google’s Mayer Envisions Future Of Location-Based Services At SXSW 2011: Mayer shared her vision for a future enabled by the search company’s technologies.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85