Search Engine Land

AUGUST 28, 2024

Get the newsletter search marketers rely on. Processing. vs. Google antitrust trial , a federal judge ruled that Google illegally monopolized search and search advertising markets , especially by paying $20 billion annually for default search status on iPhones. Business email address Sign me up!

Legal 87

Legal Advertising/ Marketing Price Process 87

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Processing. Why we care. Additional reporting by Kim Davis. Email: Business email address Sign me up!

Advertising/ Marketing 124

Advertising/ Marketing Growth Follow-up Presentation 124

Martech

AUGUST 29, 2024

Data analysis (45%) and market research (40%) were the top ways marketers are using AI. Image: Mediaocean’s “2024 H2 Market Report.” Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety. Processing.

Retail 132

Retail Campaign Technology Technology 132

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Until now, ensuring vendor compliance has been a manual, complex, and time-consuming process. Processing. Efficiency and scalability.

Contract 120

Contract Launch Campaign Meeting 120

Martech

AUGUST 27, 2024

Processing. This means retailers will be under pressure to hit holiday sales goals. Google’s new tools may help businesses stay agile and make smarter, data-driven decisions. Email: Business email address Sign me up! The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech.

Campaign 132

Campaign Retail Product Customers 132

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Market consolidation : As consumers reduce spend, smaller organizations or those unable to compete effectively may exit certain markets. Get the newsletter search marketers rely on. Processing.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

AUGUST 7, 2024

Processing. We first came across this update from Adriaan Dekker’s LinkedIn , showing the letter one of his followers had received from Google.: What’s next. Google plans to provide more information about the transition in the coming months. Email: Business email address Sign me up!

Campaign 131

Campaign Represent Follow-up Customers 131

Martech

OCTOBER 31, 2024

These agents are designed to handle complex sales processes and deliver revenue opportunities quickly. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. D-ID launched a new AI-powered marketing suite. Processing.

X-functional 118

X-functional Launch Trust Technology 118

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising.

Commission 124

Commission Construction Networking Service 124

Martech

JULY 12, 2024

Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. As with most generative AI-based solutions, it’s reasonable to expect that, ultimately, every successful platform will have this kind of AI-powered ad delivery system, but at this stage it’s a differentiator.

Launch 118

Launch Campaign B2B Process 118

Martech

OCTOBER 23, 2024

Google is betting big on AI to help advertisers create more effective campaigns while simplifying the creative and testing process. Processing. The asset experiments feature for Performance Max with product feeds will launch in beta later this year. Bottom line. Email: Business email address Sign me up!

Campaign 121

Campaign Launch Process Product 121

Martech

AUGUST 5, 2024

Advertisers should exercise caution when accessing their Google Ads accounts and avoid acting on any data until Google confirms the issue is resolved. Processing. Email: Business email address Sign me up! The post Google Ads hit by major reporting glitch, exposing competitor data appeared first on MarTech.

Campaign 112

Campaign Product Process Advertising/ Marketing 112

Martech

AUGUST 30, 2024

Meta has really evolved so much on leading with AI and cutting a lot of manual processes out to save time to focus on creative as a lever to drive our business forward,” Kuang said in a virtual roundtable hosted by Meta. Our creative process is really listening to customers first.” Processing. Focus on creative and customers.

Campaign 113

Campaign Retail Prospecting Follow-up 113

Martech

AUGUST 6, 2024

Processing. The post What the Google antitrust ruling could mean for advertisers appeared first on MarTech. The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. Are you getting the most from your stack?

Non-Profits 136

Non-Profits Engineering Price Market share 136

Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. Processing. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech.

Trust 132

Trust Campaign Technique Price 132

Martech

OCTOBER 16, 2024

Processing. IAB Tech Lab seems to be reaching beyond that to develop this protocol involving some advanced PETs. Let’s see if it achieves high adoption. Email: Business email address Sign me up! The post IAB Tech Lab releases protocol for private sharing of conversion data appeared first on MarTech.

Conversion 123

Conversion Technique Trust Launch 123

Martech

SEPTEMBER 10, 2024

So while brick-and-mortar purchases remain high, there’s a digital component to this journey that marketers can leverage and measure. Processing. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up!

Retail 115

Retail Campaign Sales Represent 115

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Advertising/ Marketing 126

Advertising/ Marketing Drivers/motivators Retail Campaign 126

Martech

SEPTEMBER 24, 2024

Processing. IRCODE’s approach to shoppable ads fits in with this growing tendency, and the ability for TV publishers to integrate it into their app experience reduces the friction point of having to download a separate IRCODE app. Dig deeper: Walmart launches shoppable ads on NBCUniversal’s Peacock Email: Business email address Sign me up!

Technology 116

Technology Networking Technology Launch 116

Martech

DECEMBER 3, 2024

Processing. Finally, to give an idea of all the AI-powered changes in martech, Brinker and Riemersma did a genAI-only version of their famous martech landscape. Email: Business email address Sign me up! The post AI is poised to disrupt the world of martech vendors and users appeared first on MarTech.

CRM 132

CRM Technology Technology Engineering 132

Search Engine Land

OCTOBER 24, 2023

Success lies in the fusion of AI and human expertise throughout any content creation process,” he said. About the data.

Real Estate 120

Real Estate Hospitality CTR Manufacturing 120

Martech

FEBRUARY 8, 2024

“The augmented reality advertising market is projected to generate $1.2 “Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” Business email address Subscribe Processing. In your inbox.

Advertising/ Marketing 116

Advertising/ Marketing Gaming Campaign Presentation 116

Martech

MAY 3, 2024

The term “influence” has become a dirty one when talking about marketing effectiveness, because sourced pipeline is the only acceptable form now, and everything else is seen as marketing reaching for credit. The post The problem with B2B marketing: Misaligned measurement is stifling innovation appeared first on MarTech.

B2B 133

B2B Advertising/ Marketing B2C Pipeline 133

Martech

DECEMBER 2, 2024

Processing. The post Measuring marketing incrementality: Best of the MarTechBot appeared first on MarTech. Now it’s your turn to give MarTechBot a try. It’s free and includes multiple expert personas to choose from, as well as an image generator. Email: Business email address Sign me up!

A/B testing 121

A/B testing Territory Technique CTR 121

Search Engine Land

JUNE 5, 2024

billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Will this lead to advertisers spending less on Google? Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. A UK court has ruled that Google must face a £13.6 Why we care.

Advertising/ Marketing 95

Advertising/ Marketing Promote Process Product 95

Martech

JANUARY 15, 2025

Processing. I expect to see some major improvements and even some totally new leap-frog startups emerge. The pace of innovation is about to speed up dramatically. Email: Business email address Sign me up! The post Social media and influencers: 2025 predictions appeared first on MarTech.

Niche 119

Niche B2B Service Retail 119

Martech

APRIL 24, 2025

. “Over five years, several pivots, countless think pieces and one antitrust verdict laterwe’re right back where we started,” said Kartal Goksel, CTO at contextual advertising company Seedtag. Processing. Goksel wants marketers to take control and stop reacting to Google’s waffling ways.

Drivers/motivators 128

Drivers/motivators Strategize Start-ups Process 128

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Business email address Subscribe Processing. The post Current trends in marketing and data have deep roots appeared first on MarTech.

B2B 119

B2B Advertising/ Marketing Negotiate Management Consulting 119

Martech

FEBRUARY 20, 2025

Advertisers and agencies using the product include Alterra Mountain Company, Major League Baseball, The Coca-Cola Company and GroupM Wavemaker. Processing. The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech. Image courtesy of Adobe.

Campaign 94

Campaign Customers Product Process 94

Martech

DECEMBER 27, 2024

Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance. Processing. The post Google Ads rolls out Brand Report for enhanced advertiser insights appeared first on MarTech. Email: Business email address Sign me up!

Campaign 115

Campaign Represent Gaming Process 115

Martech

OCTOBER 3, 2024

Processing. While Lyft Media isn’t technically an RMN (it doesn’t serve ads to customers outside of the Lyft customer journey, for instance), its ability to deliver ads while customers order rides and participate in the riding experience are similar.

Retail 79

Retail Networking Campaign Technology 79

Martech

MAY 12, 2025

By combining multi-touch attribution (MTA), marketing mix modeling (MMM) and incrementality testing, its possible to build a more complete, accurate picture of whats truly driving performance. Processing. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies.

Objectives and Key Results 115

Objectives and Key Results A/B testing Drivers/motivators Strategize 115

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. Lead scoring is a process in which leads are ranked based on a variety of demographic and behavioral characteristics. With a marketing automation platform in place, much of that follow-up can happen with triggered emails.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

SEPTEMBER 30, 2024

The case hinges on how well the DOJ can demonstrate that Google’s past and current actions create barriers to entry, limit competition and ultimately harm consumers or the market. Processing. Email: Business email address Sign me up! The post 7 weak spots in Google’s defense against DOJ antitrust claims appeared first on MarTech.

Legal 79

Legal Price Technology Technology 79

Martech

DECEMBER 3, 2024

Processing. A media mix model that looks beyond single-channel attribution and considers how channels complement each other can create seamless, engaging experiences, build loyalty and drive results at every stage of the journey. Email: Business email address Sign me up!

Drivers/motivators 129

Drivers/motivators Gaming Niche High impact 129

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. age, gender).

Launch 88

Launch Advertising/ Marketing Campaign Engineering 88