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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Processing. ” Aaron Schur, Yelp general counsel Email: Business email address Sign me up!

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. Processing. IAB Tech Lab seems to be reaching beyond that to develop this protocol involving some advanced PETs.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

This qualitative data can help you gauge the effectiveness of your marketing efforts. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Processing. The post Measuring marketing incrementality: Best of the MarTechBot appeared first on MarTech.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

Processing. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42 trillion and $5.48 Email: Business email address Sign me up! annual sales growth of $5.29

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Google must face $17 billion UK ad tech lawsuit

Search Engine Land

billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Will this lead to advertisers spending less on Google? It alleges Google engages in “self-preferencing,” promoting its own products over rivals. Get the daily newsletter search marketers rely on.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

Marketing automation is technology that manages marketing processes…automatically. Lead scoring is a process in which leads are ranked based on a variety of demographic and behavioral characteristics. With a marketing automation platform in place, much of that follow-up can happen with triggered emails.

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