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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

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Measuring marketing incrementality: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This qualitative data can help you gauge the effectiveness of your marketing efforts. I am trained with MarTech content. Here’s something somebody asked me!

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

B2B 115
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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Getting started with dynamic in-game advertising. Instead, game publishers create and sell inventory for advertisers after the game is released.

Gaming 119
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3 Big Reasons Why Marketing Automation Is Not Working for Your Business

Sales Nexus

Marketing automation is technology that manages marketing processes…automatically. When the marketing budget gets slashed and resources dry up, marketing automation fails because it still requires a dedicated team to run it effectively. Less on the grunt work they’re currently doing.

CRM 122
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?

Referrals 136