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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

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How to manage SEO campaigns during economic downturns

Search Engine Land

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Market consolidation : As consumers reduce spend, smaller organizations or those unable to compete effectively may exit certain markets. When it’s low, there is a stronger focus on essential products/services.

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Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year.

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Did Meta just launch a CDP with Signals Gateway?

Martech

Meta says organizations can run Signals Gateway on Amazon Web Services (AWS) or Google Cloud Platform (GCP) and Meta cant access the data from those platforms. Data, privacy and Meta?

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Sales & Marketing: Earning Trust with Sophia Bernard

criteria for success

In today's episode, we stray away from sales to learn a bit about the worlds of advertising, marketing and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency. The value of storytelling–in both marketing and sales. Happy selling!

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The Unique Opportunities Sports Marketing Offers

Sales Pop!

If you already have a sports-loving audience, tying your product or service to sports teams and events can increase loyalty. It can also increase trust and authority in your brand when you link it to another well-known brand, like a sports team. Now is a perfect time to begin sports marketing. Work With Local Teams.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).