Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 124

Strategize Campaign Technology Technology 124

Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. 56% of the top three positions are held by ccTLDs Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally. Many SEOs tend to advise using ccTLDs in each market if you have the resources.

E-commerce 132

E-commerce Territory Represent Up-sell 132

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 123

Strategize Technology Technology Campaign 123

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.

Clients 121

Clients Engineering Growth Launch 121

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

Pitch 117

Pitch Clients Strategize Technology 117

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. It’s the only way to secure a market position safe from the sea of sameness.

Clients 98

Clients Strategize Sports Service 98

Search Engine Land

FEBRUARY 27, 2024

AI improvement seems positive, but it’s not so clear-cut. GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential. Do brands that block GPTBot have valid fears? Legal and ethical issues surround the technology. I get this concern to some degree.

Legal 114

Legal Technology Technology Commission 114

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. How Do Social Media Marketing Agencies Make Money?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. With the right approach, you can build a successful agency that helps businesses thrive in today’s competitive online landscape.

Niche 98

Niche Referrals Clients Price 98

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. This lack of truth-based context demands that brands continue to apply human oversight. Other brand-related cautions include: 1.

Government 134

Government Strategize Start-ups Engineering 134

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. Those customers include brands like Meta, Nike and Uber Eats. It’s the brand campaign content that Catch+Release primarily supports. ” F5 started working with the agency and Catch+Release around February 2022. ” Get MarTech!

Campaign 89

Campaign Price Technology Technology 89

Lead Fuze

MAY 26, 2023

Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior. In this blog post, we will dive deep into various aspects of running a thriving social media marketing agency. How Profitable is a Social Media Marketing Agency?

Niche 98

Niche Finance Negotiate Technique 98

Search Engine Land

JANUARY 2, 2024

Leesha Anderson, the vice-president of digital marketing and social media at Outcast ad agency, told the paper: “This is LinkedIn season. Read LinkedIn Ads in 2023 for more information on how the platform has strengthened its position with B2B advertisers. Most have switched over to LinkedIn over the past year . . . A

Price 137

Price Campaign B2B Engineering 137

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Engineering 133

Engineering Networking Clients Construction 133

Search Engine Land

JANUARY 30, 2024

[CTA: Explore SEO Services] PPC: Explore the power of pay-per-click advertising and how it can generate targeted leads, increase brand exposure, and maximize your ROI. CTA: Find Out More] Content Marketing: Uncover the importance of compelling content and how it can engage your audience, build brand authority, and drive conversions.

Clients 112

Clients Trust Education Engineering 112

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. That said, during times of change, I’ve almost always seen brands lose track of certain SEO fundamentals that are proven to drive growth. See terms.

CTR 132

CTR Growth Campaign Service 132

Search Engine Land

MAY 23, 2024

When that problem arises, you’re well-positioned to solve it. For instance, an agency winning paid search work may spur opportunities in that area. These commonalities make your skillset more adaptable as clients’ and brands’ needs evolve. You could be an expert in a subject, vertical, or specific problem (e.g.,

Sports 115

Sports Strategize Clients Growth 115

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Brands can now access granular targeting information through software that provides data points via facial recognition and other cognitive responses. Make sure they align with your brand and resonate authentically with your audience.

Niche 117

Niche Territory Education Referrals 117

Search Engine Land

MARCH 12, 2024

As with all AI technology, there are positives and negatives. Gemini for Search: Who it’s for and who will benefit most I want everything at my agency to be done in the best way to generate meaningful leads for clients. It immediately understood the brand’s tone and what information was important. What are the pain points?

Campaign 131

Campaign Conversion Clients Technology 131

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

B2B 121

B2B Gaming Niche Appointment 121

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

Real Estate 111

Real Estate Pitch A/B testing Angle 111

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. With the rise of digital marketing channels and local SEO optimization, it’s essential for agencies to leverage these tools effectively to reach their target audience.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. Make sure you’re involving your agency in any big decisions, of course.).

CTR 133

CTR Campaign CRM B2B 133

Martech

FEBRUARY 21, 2023

Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team. The most successful agencies that chose automation also chose to embrace change. Not sure where to begin? But remember, the possibilities are always worth it.

Strategic planning 100

Strategic planning Strategize Launch Clients 100

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Brand data. All these digital features have now come to out-of-home.”

Campaign 124

Campaign Retail Gaming Networking 124

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. Read next: Why we care about data clean rooms.

Launch 96

Launch Campaign Product Customers 96

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. Agency life allows those skills to shine while also finding out if agency life is for you.

Education 98

Education Clients Engineering Represent 98

Search Engine Land

FEBRUARY 21, 2023

Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team. The most successful agencies that chose automation also chose to embrace change. Not sure where to begin? But remember, the possibilities are always worth it.

Strategic planning 98

Strategic planning Strategize Launch Clients 98

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. By selecting a WordPress theme that reflects your brand identity and developing an agile marketing strategy, you can effectively promote your digital agency’s services in the ever-changing landscape.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6 billion by 2026.

Sports 99

Sports Strategic partnership Networking Entertainment 99

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. When starting out, many agencies blog about topics directly related to their offering.

Appointment 127

Appointment Clients Launch Follow-up 127

Martech

JUNE 14, 2022

The project is a collaboration between IAB Experience Center, the IAB Tech Lab and the Media Rating Council, alongside in-game ad companies, brands, and agencies. Brands and agencies that excel at in-game advertising are going to be perfectly positioned to market in the metaverse. Why we care.

Gaming 105

Gaming Intrinsic Angle Entertainment 105

SaaStr

JUNE 8, 2022

B2B marketing has a reputation for being more performance-oriented than brand-oriented. But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. Make sure your positioning is rock-solid. . B2C marketers get to have all the fun!

Campaign 110

Campaign B2B B2C Click Through Rate 110

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew.

Profit margin 131

Profit margin B2B Campaign Retail 131

Martech

DECEMBER 13, 2023

Brands get $5.78 Define success and set your goals Don’t just start working with a content creator or agency without understanding what you want to accomplish. Don’t be vague and only talk about increasing site visitors or brand awareness. Working with expert content creators and influencers is a smart decision.

Entertainment 83

Entertainment Campaign Trust B2B 83

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Legal 125

Legal Strategic partnership Contract Trust 125

Sales Pop!

OCTOBER 9, 2023

The right PR agency can be the difference between a business that thrives in the public eye and one that fades into obscurity. With a multitude of agencies vying for your attention, how do you ensure you’re choosing the partner that truly aligns with your business’s needs and vision? What Does a PR Agency Do?

Appointment 52

Appointment Finance Clients Service 52