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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

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How to win SEO allies and influence the brand guardians

Search Engine Land

One day, they are about to go and present their SEO strategy to five key contacts at a large client they have just won. So after a few more late nights, some education and negotiating, there was a fairytale ending and the strategy was signed off. Ensuring all parties are well-educated on fundamental concepts is essential.

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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before.

Referrals 290
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How to create how-to content in 7 steps

Search Engine Land

Zero in on your content goal: teaching/educating Every piece of content has a goal , and if your goal is to teach/educate about a particular topic, make sure that’s clear from the outset. Presenting not just the “what” but also the “how” and the “why” of the topic. Lots of examples.

Education 101
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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Solution aware : Present your audience with objective, detailed, valuable options for solutions to their problem. Following this path will: Drive increased discussion, knowledge, and education around the problem. What angles they might be taking on broader topics that leave room for your unique point of view.

Angle 100
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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

Is trustworthy and credible : Would you trust the information presented in this article? This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. Features expertise : Is this content written by an expert or enthusiast who demonstrably knows the topic well?

Angle 104
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Martech implementation: 3 tips for cross-functional alignment

Martech

If you are not considering your implementation from various angles, it will only address a portion of the problem. will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). Can I come and present this proposal with you as we need a firm commitment on time and resources?”