Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. The answer: they need to envision themselves, and their lives, in the car without actually being in the car. The digital merchandising team set about creating an immersive experience.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

JULY 28, 2021

Predicting revenue requires slicing and dicing data from different angles. Clari says their Connected Revenue Operations platform uses AI and automation to align forecasting across all go-to-market teams. An excel spreadsheet just can’t compete. Powerful data crunching allows you to do the following.

CRM 131

CRM Pipeline Territory Sales 131

SaaStr

JULY 3, 2024

You don’t know which way will work, so you need a spread of different teams working to solve the same problems from different angles. If you’re operating in the application layer, there are advantages to building yourself because it provides the opportunity to take things to market first.

Angle 119

Angle Technology Technology Strategize 119

ConversionXL

AUGUST 24, 2021

Marketing touches every part of a company. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. The bigger the company, the more specialized your role will be. Source: Zippia.

Promote 141

Promote Pitch Campaign Niche 141

Sales Hacker

DECEMBER 3, 2018

Meghan Gill: I think the key insight is developers don’t really like being “marketed to,” but they are really hungry for information and for learning and for education. So we took that angle in pretty much all of the marketing programs that we did. We offer free online courses where you can learn MongoDB.

Product 80

Product Angle Objectives and Key Results Sales 80

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. Theyre willing to make mistakes, test new angles, learn, and evolve. They dare to go beyond whats historically been possible.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Cience

APRIL 27, 2020

Nearly all B2B marketers use email to distribute content ( 93% to be exact ). With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years.

Hospitality 66

Hospitality Angle Contract Appointment 66

Heinz Marketing

JULY 5, 2021

Yeah, no, I think… And I think over time, you do also get a reputation in the market for caring about employees, for investing in their growth. And obviously, there is a selfish angle to say, “I want you to be better and more productive while you are here.”

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. For example, you can invite product managers to host “office hours” and share the rationale behind new features or have marketers explain upcoming campaign angles to the sales team.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

FEBRUARY 6, 2014

During this time, we started thinking Kickstarter could be a great avenue to go to market. Develop a newsworthy angle and press release for the first few days of your campaign. September-November 2013: We made 5-10 plastic 3D printed prototypes on John''s 3D printer. December 2013: We got really busy!

Campaign 78

Campaign Commission Angle Follow-up 78

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 93

Non-Profits Strategize Trust Growth 93

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 75

GTM X-functional Start-ups Campaign 75

SalesLoft

AUGUST 20, 2015

This is why investing in improvements at the top of the sales funnel, particularly in early prospect and lead qualification are so valuable: they save the time and energy of a startup’s go to market teams and can meaningfully improve unit economics.” – Tomasz Tunguz. Go All the Way vs. Stopping Short. Marketing is fun.

Angle 52

Angle Cold Call Appointment Manufacturing 52

ConversionXL

OCTOBER 7, 2022

If you’re not converting customers at the volume you’d like or you’re spending more to get people over the line, go back to the drawing board. For example, you might have expanded with new products that engage an audience different from the one in your go-to-market strategy. Look again at your target audience.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 117

Sales E-commerce Technology Technology 117

Sales Hacker

SEPTEMBER 29, 2020

It surprised us about how the market thought of those products that already existed. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

APRIL 24, 2018

5) Balancing your Go To Market Strategy with Customer Experience [10:30]. Balancing Your Go To Market Strategy with Customer Experience. And for a long time in my career, I was looking at sales from a very operational angle. I ran channel sales at a company for five years—it’s an efficient way to go to market.

Customers 50

Customers Account management Go To Market Follow-up 50

Highspot

OCTOBER 23, 2023

Inter-department coordination: The product launch isn’t just a marketing spectacle. Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. It requires effort from various departments.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM 88

GTM Negotiate Profit margin Contract 88

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So we work within many vertical markets. How are you looking at your go to market strategy differently?

Pipeline 72

Pipeline Territory Sales Healthcare 72

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Veloxy

FEBRUARY 15, 2024

On the other hand, The Modern Selling Podcast and Sales Babble take a unique angle by addressing the human aspects, such as emotional dynamics and simplifying complex strategies, making the information more approachable for sales reps.

Gaming 233

Gaming Sell GTM Technique 233

Heinz Marketing

MARCH 22, 2021

It seems to me one of the still underutilized go-to-market efforts is partnerships. I ask Brendon to talk a little bit about what he’s seen in the market. And it seems to me that one of the still underutilized go-to-market efforts is through partnerships.

Pipeline 133

Pipeline Referrals Angle Sales 133

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Apollo. We got to see how other funds ran their process – the good and the bad.

GTM 76

GTM Launch Electricity Sales 76

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. There were so many great nuggets of knowledge that came out of Unleash 2021!

GTM 59

GTM Objectives and Key Results Angle Legal 59

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. Tiago Paiva: In the beginning was all of that.

Launch 108

Launch Technology Technology Up-sell 108

SaaStr

FEBRUARY 7, 2020

Karen Page: I think part of it is understanding the formulaic approach to go to market. That might be a good time to continue to AB test your go to market approaches. You need to figure out what other angles can you push on. It’s going to require everyone to be committed to making it successful.

Strategize 87

Strategize Pitch Growth Networking 87

SaaStr

JULY 30, 2018

I’d love to hear about the VC angle presented in Europe versus the US. Whereas if you’re selling in Europe and scaling, you’d have to look for businesses that can do really well in one GO first, get a real stronghold, and then expand. Harry : Speaking of refreshes, I’m not sure that many people know.

Cross-sell 92

Cross-sell Up-sell Sales Start-ups 92

SaaStr

FEBRUARY 1, 2019

Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? And now here I am at Figma, in charge of all go-to-market, which is super exciting for me. My longer answer is I think about it from two different angles.

Customers 45

Customers Price Cross-sell Start-ups 45

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market.

Pipeline 89

Pipeline Cross-sell Launch Start-ups 89

Sales Hacker

SEPTEMBER 22, 2020

Sam Jacobs: How do you make sure that you are up to speed as you move from senior leadership role to senior leadership role on the best ways to make the best use of technology to help your company go to market? How have you changed your go to market strategy? And this gives a good angle on it.

Growth 81

Growth Objectives and Key Results Manufacturing Start-ups 81

Highspot

JANUARY 29, 2025

SEATTLE, January 29, 2025 — Highspot , the only GTM enablement platform, today announced its Winter 25 product release, delivering always-on coaching for go-to-market (GTM) teams, powered by Highspots patented artificial intelligence (AI). Today, were transforming how a generation of businesses go to market.

GTM 52

GTM Angle Quota Sales 52

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 64

GTM Up-sell Start-ups Gaming 64

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. “How important is it to rearrange your go-to-market for current urgent problems?

E-commerce 119

E-commerce Price Start-ups Gaming 119

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 115

GTM Construction Up-sell Cross-sell 115

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 64

GTM B2B Follow-up Campaign 64

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Create an angle. Spots early signs of a pending transition. Shapes the curve of your business.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90