SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer. The Bottom Line:AI isn’t yet revolutionizing sales the way it is transforming software development.

GTM

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM

Gong.io

OCTOBER 6, 2021

But we never mention these roots in our marketing. Instead, we opted for a radically different, more human-centered go-to-market strategy four years prior: help business professionals everywhere become sales superstars. . Likewise, the vibrant new visual language of Gong would pool no punches.

Angle

Salesforce

MARCH 28, 2022

Are you going for a more playful, fun brand? Your mission statement takes a more visionary angle. Are you going for more of a fun, playful brand? These pillars inform the focus points of your marketing content. Reference it frequently to make sure your go-to-market messages and content remain consistent.

Electricity

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product

Hubspot

MAY 3, 2021

LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies. This information can automatically be shared with your broader sales org, allowing for a consistent stream of reports that cover a wider variety of angles.

Angle

Gong.io

OCTOBER 19, 2021

It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. Use that same tracking approach from another angle. Plan your next strategic move based on what the market is already telling you. Can I get a win , win ?”.

Quota

Salesforce

JANUARY 27, 2023

They photographed cars from all interior angles (with suitcases, kayaks, drywall, mannequins, and more) to illustrate cargo and passenger capacity. The answer: they need to envision themselves, and their lives, in the car without actually being in the car. The digital merchandising team set about creating an immersive experience.

Technology

Sales Hacker

JULY 28, 2021

Predicting revenue requires slicing and dicing data from different angles. Clari says their Connected Revenue Operations platform uses AI and automation to align forecasting across all go-to-market teams. An excel spreadsheet just can’t compete. Powerful data crunching allows you to do the following.

CRM

Sales Hacker

DECEMBER 3, 2018

Meghan Gill: I think the key insight is developers don’t really like being “marketed to,” but they are really hungry for information and for learning and for education. So we took that angle in pretty much all of the marketing programs that we did. We offer free online courses where you can learn MongoDB.

Product

ConversionXL

AUGUST 24, 2021

Marketing touches every part of a company. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. The bigger the company, the more specialized your role will be. Source: Zippia.

Promote

SaaStr

JULY 3, 2024

You don’t know which way will work, so you need a spread of different teams working to solve the same problems from different angles. If you’re operating in the application layer, there are advantages to building yourself because it provides the opportunity to take things to market first.

Angle

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. Theyre willing to make mistakes, test new angles, learn, and evolve. They dare to go beyond whats historically been possible.

Angle

Cience

APRIL 27, 2020

Nearly all B2B marketers use email to distribute content ( 93% to be exact ). With shelter-in-place, there are now fewer Go To Market channels and smaller budgets (influencer marketing may never rebound either), so email and phone channels will be more critical to sustaining business and angling for growth through the next couple of years.

Hospitality

Heinz Marketing

JULY 5, 2021

Yeah, no, I think… And I think over time, you do also get a reputation in the market for caring about employees, for investing in their growth. And obviously, there is a selfish angle to say, “I want you to be better and more productive while you are here.”

Pipeline

Hubspot

FEBRUARY 6, 2014

During this time, we started thinking Kickstarter could be a great avenue to go to market. Develop a newsworthy angle and press release for the first few days of your campaign. September-November 2013: We made 5-10 plastic 3D printed prototypes on John''s 3D printer. December 2013: We got really busy!

Campaign

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits

SalesLoft

AUGUST 20, 2015

This is why investing in improvements at the top of the sales funnel, particularly in early prospect and lead qualification are so valuable: they save the time and energy of a startup’s go to market teams and can meaningfully improve unit economics.” – Tomasz Tunguz. Go All the Way vs. Stopping Short. Marketing is fun.

Angle

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales

Sales Hacker

SEPTEMBER 29, 2020

It surprised us about how the market thought of those products that already existed. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. How has been the sales evolution of the go to market motion for LinkSquares?

Contract

Sales Hacker

APRIL 24, 2018

5) Balancing your Go To Market Strategy with Customer Experience [10:30]. Balancing Your Go To Market Strategy with Customer Experience. And for a long time in my career, I was looking at sales from a very operational angle. I ran channel sales at a company for five years—it’s an efficient way to go to market.

Customers

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Implementing an OEM go-to-market (GTM) strategy. What value gap are you going to fill or enhance with your technology in those verticals?

GTM

Highspot

OCTOBER 23, 2023

Inter-department coordination: The product launch isn’t just a marketing spectacle. Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. It requires effort from various departments.

Launch

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So we work within many vertical markets. How are you looking at your go to market strategy differently?

Pipeline

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline

Veloxy

FEBRUARY 15, 2024

On the other hand, The Modern Selling Podcast and Sales Babble take a unique angle by addressing the human aspects, such as emotional dynamics and simplifying complex strategies, making the information more approachable for sales reps.

Gaming

Heinz Marketing

MARCH 22, 2021

It seems to me one of the still underutilized go-to-market efforts is partnerships. I ask Brendon to talk a little bit about what he’s seen in the market. And it seems to me that one of the still underutilized go-to-market efforts is through partnerships.

Pipeline

Sales Hacker

SEPTEMBER 20, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Apollo. We got to see how other funds ran their process – the good and the bad.

GTM

Outreach

JUNE 3, 2021

Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. There were so many great nuggets of knowledge that came out of Unleash 2021!

GTM

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. Tiago Paiva: In the beginning was all of that.

Launch

SaaStr

FEBRUARY 7, 2020

Karen Page: I think part of it is understanding the formulaic approach to go to market. That might be a good time to continue to AB test your go to market approaches. You need to figure out what other angles can you push on. It’s going to require everyone to be committed to making it successful.

Strategize

SaaStr

JULY 30, 2018

I’d love to hear about the VC angle presented in Europe versus the US. Whereas if you’re selling in Europe and scaling, you’d have to look for businesses that can do really well in one GO first, get a real stronghold, and then expand. Harry : Speaking of refreshes, I’m not sure that many people know.

Cross-sell

SaaStr

FEBRUARY 1, 2019

Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? And now here I am at Figma, in charge of all go-to-market, which is super exciting for me. My longer answer is I think about it from two different angles.

Customers

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market.

Pipeline

Sales Hacker

SEPTEMBER 22, 2020

Sam Jacobs: How do you make sure that you are up to speed as you move from senior leadership role to senior leadership role on the best ways to make the best use of technology to help your company go to market? How have you changed your go to market strategy? And this gives a good angle on it.

Growth

SaaStr

AUGUST 19, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way from awareness to evaluation, purchase, and then pricing and renewals. “How important is it to rearrange your go-to-market for current urgent problems?

E-commerce