Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Angle 119

Angle Niche Clients Technique 119

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. When launching new collections, cover everything: title tags, descriptions, on-page content, team communication and interlinking. Product managers or developers can take the reins here. But watch out for content overlap.

Launch 127

Launch Angle Click Through Rate Engineering 127

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 96

Product Engineering Customers E-commerce 96

ConversionXL

MARCH 10, 2021

You’re not a ramen shop (probably), and getting a Michelin Star likely isn’t going to drive people to your digital products and marketing services. A lot of clients come to me right before they have something to launch, whether they have a new product, feature, book, online course, or life lesson they’re excited for everyone to know.

Angle 151

Angle Pitch Niche Trust 151

Search Engine Land

AUGUST 15, 2023

How the features of their product address the challenges of that audience. Work with your internal teams to do audience analysis A deeper source of knowledge than anything you’ll find online: your clients or colleagues in product development and sales. I met with the product engineers on the client’s team.

CRM 94

CRM Angle Niche Clients 94

Search Engine Land

OCTOBER 9, 2023

There may have been business reasons for not making the connection, such as reducing the number of products sold on the site. The initial merger was the MVP (minimal viable product) and the migration will be released in phases. There are likely thousands of products that are the same, in which case those pages will be consolidated.

Objectives and Key Results 107

Objectives and Key Results Retail Angle Engineering 107

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Regardless of the situation, you can probably recall a recent time in which your attention was drawn to a product because someone you respect has exhibited high praise about it.

Angle 101

Angle X-functional Technique Campaign 101

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. 360 customers then had the extra ability to activate them with the GMP products. A: There are a couple different angles to this. Interview edited for length and clarity.)

SQL 96

SQL A/B testing Angle Strategize 96

ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Once you have this critical information, picking and choosing which product and brand attributes you should talk about with your customers becomes trivial. Whom to survey? No problem!

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. A vision of product accessibility.

Conversion 117

Conversion A/B testing Objectives and Key Results Manufacturing 117

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 30, 2021

They sell the customer on a product or service and compel them to learn more. A statement that can easily be copied, like “high-quality products tailored to your needs” is too generic to make a lasting impression. Robinhood is an example of letting the product guide a USP. The best USPs often read like clever copywriting.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Lead Fuze

JUNE 15, 2023

We’ll also explore how this information influences product differentiation strategies while examining demographic details for new products or services. This helps tailor products or services to meet customer expectations more effectively. Why do companies use market research agencies?

Strategize 52

Strategize Angle Lead generation Growth 52

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. In some cases, they may even give you the idea for a new product, service, or market. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details.

B2B 116

B2B Gaming Niche Appointment 116

SaaStr

OCTOBER 31, 2023

The rebrand happened simultaneously with the launch of a better-functioning app. It’s possible and even wonderful to create products for Enterprise and B2B that users love to use. If you’re a product-driven company, you need to be very aligned with GTM and the people leading it. It was a Frankenstein for transient travelers.

GTM 87

GTM Price Angle B2B 87

Hubspot

SEPTEMBER 9, 2015

I didn't see what good it did to interrupt people just to push a product on them. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows. Bonus Launch: Introducing Leadin.

Launch 72

Launch Teamwork Angle Contact 72

Salesforce

OCTOBER 7, 2021

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Can you optimize product presentation and recommendations to increase order size?

Retail 96

Retail A/B testing Angle Campaign 96

Martech

DECEMBER 19, 2023

As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. The time and money you and your email team have invested in email acquisition and retention behooves you to try as many angles as possible to re-engage them with your email program. I was wrong. Google and Yahoo!

Government 112

Government Angle Follow-up Meeting 112

Lead Fuze

JANUARY 2, 2024

Whether it’s improving upon an existing product or creating something entirely new, that initial search for inspiration is crucial. Whether improving existing products or delivering new solutions entirely; their nimble strategies allow them not only survive but thrive amidst uncertainty. Dreaming of entrepreneurial success?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Hubspot

NOVEMBER 17, 2020

Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Once you are comfortable, podcast production still requires a significant investment of time. Recently, podcast platforms to streamline production and releases have also come online.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers. Why a Facebook Group, and why now?

Angle 86

Angle Launch Niche Promote 86

The Lost Book of Sales

OCTOBER 18, 2021

In the context of this article however, I am taking a slightly different angle. Not only that, but the party you negotiate with will feel more responsible in carrying out their share of responsibilities (pay on time, deploy the product as intended etc.) all the while being more satisfied to boot. What gives?

Negotiate 96

Negotiate Contract Angle Drivers/motivators 96

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

Engineering 85

Engineering Promote Angle Healthcare 85

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. One of the funniest spoofs that earned a spot in all the major roundups this year was Logitech’s fake Business Speak Detection product video. View from SpaceX Launch Control.

Campaign 101

Campaign Transportation Launch Hospitality 101

Salesforce

JULY 28, 2022

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Self-service technology lets customers use things like product catalogs, portals and ticketing systems to make a purchase. They typically use multiple systems to locate a product. The result? Your company can do the same.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Martech

AUGUST 11, 2021

Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Fig #6: Feedly dashboard.

Angle 132

Angle Drivers/motivators Niche Gaming 132

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

Appointment 77

Appointment Launch Angle Promote 77

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. These AI-driven superpowers can help sales professionals improve both their effectiveness (how well their product works) and their efficiency (speed and productivity).

Sales 98

Sales Angle Campaign Technology 98

Search Engine Land

JULY 5, 2023

It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler. Focus on categories, products or the problems you’re trying to solve if you’re B2B. The privacy angle gets lost with automation and smart bidding but it’s important to remember.

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

CloserIQ

APRIL 23, 2019

If you acquire technology by committee you risk the final product becoming a compromise. Then there are potential consultants fees, launching the technology, and upskilling staff. Better product demonstrations? Better productivity through technology. Beware those selling leading-edge products. What comes out?

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Here’s why.

E-commerce 86

E-commerce Government Engineering Angle 86

Highspot

DECEMBER 5, 2023

So, while sales reps typically focus on pulling decision-makers to a product, consultative sellers are obliged to dole out advice that guides buyers toward a final decision. Examples of good, productive questions to kick off your sales conversations include: “What are the biggest goals for your organization this year?” “If

Consult 52

Consult Technique Closing Sell 52

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services. Who your customers are.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

Hubspot

JUNE 13, 2019

By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users' search queries, which will help potential customers and clients find you when they're searching online for information related to your company, industry, product, or service. A press release can generate more sales.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., Take any SaaS product.

Customers 108

Customers Strategize Campaign Manufacturing 108