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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 96
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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. They're also embracing technologies like AR/VR for entertainment or retail purposes. So, what does this mean for small or medium-sized retailers? Data Source: Lucid.

Product 101
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Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Search Engine Land

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. A lot must happen in the right sequence to ensure the site functions as expected during launch.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Excel at both strategy and execution.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Your campaign strategy should include a plan and reasoning for taking a specific angle. People just stop responding to all those “Don’t miss out!” entreaties.

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5 Ways Artificial Intelligence Is Changing Advertising Sales

Salesforce

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. By combining customer data from its loyalty, point-of-sale and marketing systems, retailer Casey’s was able to boost sales of its beloved fresh pizza by 16%. The secret?

Sales 98
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7 Trailblazing Brands That Won By Being First

Hubspot

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space. They have the selection.