Martech

OCTOBER 30, 2023

Find your niche: Identify your target audience and create content that resonates with them. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience.

Campaign

Sales Hacker

FEBRUARY 22, 2021

The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. For this, your blog must include posts that advance relevant conversations within your business niche and make a material contribution to knowledge in that area.

Process

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Volunteer to head up new projects and marketing efforts that your team is working on. Others get creative.

Promote

Sales Hacker

DECEMBER 18, 2020

When you’re trying to sell something to someone, they’ll naturally come up with objections to what you’re saying, right? As a strategy, most sales teams attempt to come up with a list of potential sales objections based on statistics and past experience. What niches are they in? The Overcoming Objections Mentality.

Objection handling

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. Local packs showing a variety of two-packs up to five-packs (the latter being the most frequent one).

CTR

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. More space to sell potential buyers on your product. Advertorials also have their critics. What problems can advertorials solve?

Entertainment

The 5% Institute

APRIL 24, 2020

Selling services can sometimes feel a bit harder than selling other product types. Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently.

Service

The 5% Institute

JULY 14, 2020

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Financial Services – 5 x Powerful Tips.

Service

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). But there are other ways to stand out. Take ConvertKit , for example.

Sell

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. This type of story has a singular angle: something happened, and let me tell you about it.

Angle

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Let’s see a couple of examples of tangential topics. Main topic: Holiday home.

Niche

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Facebook Lead Ads.

Campaign

Search Engine Land

MAY 17, 2023

Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? It’s up to the SEO to figure out the best choices because the entire optimization process is contingent upon: The search intent. Pages don’t exist in a vacuum.

Sports

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Well, the easiest way to harness the power of FOMO is to simply mention that only a few products are left and that your products are selling out fast. Take multiple shots from different angles to clearly show the product.

Conversion

Hubspot

JULY 31, 2012

Your authority doesn't come from sounding like a legal brief threw up on you; it comes from giving sound advice. Take Moosejaw, for example -- their copy is just plain hilarious, but then again, they sell outdoor sporting apparel. That means a few things: Always include images in content to draw the eye and break up text.

Angle

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Consider the agent’s expertise and unique selling points to provide valuable insights and establish authority.

Real Estate

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Specific keyword angles. Keywords and topics.

Gambling

Beeketing

MAY 3, 2021

Web entrepreneurs have a vision of scaling their business to earn thousands or millions of dollars and to sell their business so that they will get the freedom that they desire. Shopify has certain management functions that are automated, such as the stock, inventory, reviews, and email marketing when it is set up properly.

Growth

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. billion views.

Customers

Lead Fuze

JANUARY 2, 2024

Whether you’re eyeing up the bustling streets of Los Angeles or planning an online empire from your living room couch, identifying pain points will always be central to generating innovative solutions—solutions that might just turn into viable and profitable businesses down the line.

Strategic planning

Lead Fuze

JULY 24, 2023

This delicate balance between educating and selling is essential when dealing with potential customers from various backgrounds such as owners, CFOs etc., You need up-to-date contact information so you know exactly who you should be targeting with your sales funnel efforts.

Lead generation

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle.

Transportation

ConversionXL

JUNE 30, 2021

Your unique selling proposition (USP) is what separates you from the competition. What good unique selling propositions do well . They sell the customer on a product or service and compel them to learn more. For a USP to hold up under scrutiny, it has to do three things well: Be memorable. But what does a USP look like?

E-commerce

ConversionXL

SEPTEMBER 24, 2012

I’ll share my lessons I picked up along the way. “So, did you sell anything today? The job was building relationships with partners and advertisers and to sell advertising. Instead of sipping piña coladas under the palm trees, I was working in my office, AC cranked up. It all started in Dubai.

Real Estate

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results

Lead Fuze

JULY 13, 2021

So when your prospect says no to what you’re selling them on the phone or face-to-face, don’t be discouraged! You might think your solution will blow their minds away and make them want what you’re selling, but they’ll soon change their mind if there are other options available. 3 Reasons for Sales Rejection.

Objectives and Key Results

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Use Social Media to Spot Customer Hang-ups in Real-time. Google Maps / Places.

Conversion

ConversionXL

JUNE 19, 2018

Rockboost process of building up a skill set: Personal T-shape plans. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Each species is uniquely optimised for the niche it is in. Growth hacking is not only top of the funnel.

A/B testing

SaaStr

JULY 9, 2019

Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. When it comes to setting up a startup, you’re probably thinking, “Why the hell would you do it there? We were like, “How do we make this thing completely free to sign up?”

Electricity

SaaStr

JULY 20, 2021

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. David : If we can get a lighter we can definitely hook this up. ” To you, it’s really hard to go onto the next thing, because you got to pick yourself up from the ashes. David : What’s that?

Angle

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. Perhaps it’s a noteworthy writer, the fact you stay up to date on a specific trend, or that you leverage someone’s distinct professional experience. On Pottermore, it’s J.K.

Angle

Heinz Marketing

JANUARY 29, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black.

Pipeline

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. At the HubSpot Blog, we often call our overarching evergreen topics "pillars."

Engineering

Heinz Marketing

AUGUST 26, 2019

So my deal with my wife is that we will live up here, my business is up here, we’re raising kids up here. We are coming up on the college football season. There’s a lot more disruption in the form of smaller shops springing up all the time, and then a lot wider use of skillsets that brands can draw from.

Pipeline