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A SaaS Fairy Taleā€¦.

Partners in Excellence

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Materials explaining the capabilities of the products, demos, 30 day free trials were heavily leveraged. But it presented tremendous opportunities to entrepreneurs and investors.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We differentiate our offerings through nuances of product differences, hoping we can make one feature/function important to the customer, but mostly we win through pricing. Rather than becoming value creators, we are becoming order takers.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Make prospecting videos, follow-ups, product demos, and other communications that drive virtual selling. That’s where I present an alternative, which is the buyer centric revenue model. Those two aspects, prospecting/SDRs and the sales assembly line are the two key aspects that I challenge.

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How to enable greater personalization in a world of impersonal experiences

Martech

ā€œToday, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,ā€ said Nina Butler, Director of Event Experience at Alyce, in her presentation at our MarTech conference. ” She added, “Relevancy here is key.”

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Being Human in the Time of Automation

Salesforce

It means that we need to explore opportunities for ourselves and our teams to humanize the future of work to complement and even enhance AI, automation, and productivity. He embarked upon a path to research how we can avoid being replaced by robots, which is the premise of the book and the bulk of his presentation.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

And as Adam New-Waterson smartly pointed out, if youā€™re trying to ship more effective cars, a bunch of random features just feels like a bunch of skateboards coming off the assembly line. Thatā€™s a big time commitment, but has led to greater alignment around everything from GTM pivots, product direction, resource allocation and more.

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The Problem With Efficiency

Partners in Excellence

Prospectors prospect, account managers account manage, product line specialists are expert in their product lines, and on and on… Each role is precisely defined, we have the metrics to by which we constantly measure performance. They may get smarter as they go through our and our competitors assembly lines.