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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. The leaders in the field, however, are starting to move beyond generative AI into using AI to drive workflows and feedback loops. Are you getting the most from your stack?

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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

While this proved an excellent way to jump start the program, it was inefficient. Enter: Project Assembly Line. The purpose of the assembly line was to limit non-selling tasks for SDRs — outsourcing them to faster and less costly teams — and scaling up their selling activities with Outreach.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Deming believed that quality should be built into the process from the start. Today, marketing faces its own shift.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. If we aren’t making the number we just crank up the volume, feeding more leads into the top of the pipeline.

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Start With The Customer

Partners in Excellence

Customers become widgets progressing through our very efficient sales assembly lines. They are passed from SDR to AE to Demo person to someone else until they buy, then they are scheduled on our customer experience assembly lines. We always start with the customer! It’s so simple that we overlook it.

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Do You Genuinely Care About….”

Partners in Excellence

” Again, managers are so caught up in running the business, they forget the business is really about people working with people. We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line. Those assembly lines are failing!

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Rethinking The Sales And Marketing Organization

Partners in Excellence

” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.