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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. We have to trust them to do the work.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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Do You Genuinely Care About….”

Partners in Excellence

We see trust plummeting, we see challenges to social cohesion in both business and social environments. We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line. Those assembly lines are failing!

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. At the same time, we see data that is alarming.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave. But buyers don’t need to participate in that assembly line, they are learning through other channels, so our assembly lines are underutilized.

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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. The people impacted are those that trusted management and do the work management directed. For years, I’ve been writing about the mechanization of selling. Our people have become replaceable widgets as well.

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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

But I’ve been alarmed by the rise of “assembly line” thinking, extreme specialization, and obsession with our own efficiency—to the detriment of building relationships and trust. But then, I’m a physicist/engineer by training–and somewhat of an introvert. Much of this seems to be a R 3.0