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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Jessica Gilmartin: Yeah, so I would say there’s 2 things that I did that extremely deliberately cultivated environment of kind of trust. So I, I just, I spend a lot of time building trust with my team so that they know me as a person, not just as this random person, three levels above them that they’re scared to talk to.

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What marketers can learn from manufacturing’s shift to precision CX

Martech

Personalized, efficient interactions build trust and deepen partnerships, so the effort to reduce clicks transforms into lasting competitive advantage. The assembly line revolutionized how we make things. AI-powered personalization is revolutionizing how we sell and service them. Email: See terms.

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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

They blow up the traditional marketing assembly line, where roles are rigidly defined. Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. Instead, they have agility, intelligence and execution speed in defining success.

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Could AI be what finally aligns marketing and sales teams?

Martech

Neither team trusts the other’s data or priorities. When implemented correctly, AI doesn’t just improve alignment, it makes alignment inevitable by creating a single, data-driven source of momentum that both teams trust and act on. Marketing complains that sales ignores their hard-earned leads. Sound familiar?

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. We have to trust them to do the work.

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Do You Genuinely Care About….”

Partners in Excellence

We see trust plummeting, we see challenges to social cohesion in both business and social environments. We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line. Those assembly lines are failing!