Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Tweet This ). Tweet This ).

Tradeshows 75

Tradeshows Networking B2C Lead generation 75

Heinz Marketing

OCTOBER 28, 2020

The State of B2B Events. The Pros of Virtual B2B Events. No one would blame you for believing virtual B2B events have outshined their traditional in-person counterparts this year. The Cons of Virtual B2B Events. But virtual booths also just lack that incentive that physical B2B events inherently possess. .

B2B 138

B2B Tradeshows Technology Technology 138

Sales Hacker

NOVEMBER 5, 2018

RELATED: B2B Sales Outsourcing Is Dicey. I recommend keeping SDR emails at a maximum of 3000 per month or 150 per day, and make sure that autodialers are only used for SMB campaign. How often can I speak with them if I need help with my campaign? A lot more is at stake here (pun intended). Here’s How to Do It Right.

Lead generation 76

Lead generation Profit margin Objectives and Key Results Tradeshows 76

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

OCTOBER 30, 2019

Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips n’ tricks to try out at their own organization. That way, we can rank and score each contact or account on relative intent and eventually place them into highly targeted campaigns. pages of handwritten notes! Which one(s)?

B2B 8

B2B Contact Consult Drivers/motivators 8

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. CIENCE marketing managers are among that 68%. A Better Event Marketing Solution.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

E-commerce 121

E-commerce Tradeshows CRM Healthcare 121

SBI

FEBRUARY 24, 2021

The spread of COVID-19 shook up the B2B sales economy. Amidst this adversity, lessons on the future of B2B sales are emerging. On the surface, it seems obvious: B2B sales are moving more into the digital landscape. She has managed campaigns in the US, EMEA, and Latin America. Let’s take a closer look.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Hubspot

DECEMBER 30, 2015

Nurturing campaigns are essential for keeping these people who visit your site but aren't ready to immediately buy engaged with your brand. Essentially these campaigns are a series of emails aimed at keeping you top of mind while building trust and moving your lead further along in the buyer's journey. 1) Subscriber Workflows.

B2B 49

B2B Tradeshows Promote Consult 49

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal? On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Heinz Marketing

MARCH 23, 2021

With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Put your attendee and prospect customer at the center of your B2B hybrid event strategy and you’ve succeeded in optimizing your efforts. By Brittany Lieu , Marketing Consultant at Heinz Marketing. The Evolution of Events.

B2B 83

B2B Presentation CRM Strategize 83

Heinz Marketing

OCTOBER 21, 2022

Here are three B2B go-to-market myths that may be holding your business back. . The event brought together CEOs, CMOs, VPs, and directors to roundtable GTM challenges with actionable ways to evolve beyond them. With this newfound definition of GTM, I also have a better understanding of what GTM mistakes that can stand in the way of success.

Go To Market 116

Go To Market GTM Education B2B 116

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Being a professor teaching B2B sales at a top university.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20