Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 116

B2B B2C Niche Education 116

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 286

B2B Contact Clients Entertainment 286

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Author Robert Louis Stevenson once stated that “everyone lives by selling something.”

B2C 62

B2C B2B Contract Objection handling 62

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

JUNE 22, 2025

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. Also, importantly, it’s not just a survey of venture-backed start-ups. It’s a good look at all B2B start-ups, not just the higher fliers. Master it, and you’ll outperform 83% of your peers.

B2B 87

B2B Cross-sell Growth Up-sell 87

Veloxy

JANUARY 7, 2025

The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Presenting: Showing the value of what you sell.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Would you show up to an important meeting wearing shorts and a Panama hat? For example, say you sell commercial property insurance. Source: Gartner ​. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

MAY 1, 2025

So Clari put together the data that I’ve known and so many of us have known for a long time in B2B sales, across 10,000,000 opportunities it analyzed: The best reps can closed 2x-9x more than “ordinary” reps. And the bottom reps often close close to nothing. All the rest still close 35% of your revenue.

Closing 77

Closing Up-sell B2B Start-ups 77

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Closing email statements are a moment of truth for your prospect to feel valued and motivated. Calls-to-action shouldn’t be up to interpretation.

Closing 85

Closing Quota Healthcare Tradeshows 85

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. If you search for “Sales Funnels”, for instance, here’s a snippet of what comes up…. Cold outreach users.

Lead generation 244

Lead generation B2B Referrals Launch 244

Veloxy

JANUARY 19, 2022

Rather, let the results, numbers, and value do what most mere names cannot—close the deal! When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. Some readers may be thinking, “ Hey, you shared that you multiplied revenue, what else does the B2B buyer need to know?

Cold Call 358

Cold Call Territory Quota Up-sell 358

Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. Its less about selling and more about storytelling with you as the star. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. The numbers back up this approach.

B2C 126

B2C B2B Drivers/motivators Negotiate 126

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Use headings, bullet points and concise sentences to break up the text. Youre setting the wrong expectations The problem Many B2B marketers mistakenly expect content to directly drive sales. Bottom-of-funnel (BOFU): Close the deal.

Education 121

Education Manufacturing B2B Trust 121

Martech

MARCH 25, 2025

Email: Business email address Sign me up! However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. Dig deeper: Does your email copy persuade or sell? Processing. Thats not the case in the United States, where Im based.

B2B 121

B2B Promote Click Through Rate Territory 121

Salesforce

DECEMBER 2, 2024

Most B2B marketers have used account-based marketing (ABM) for years. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. This is step one to coordinated growth. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

SaaStr

JANUARY 8, 2025

Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. SaaS that sells to B2B companies, and SaaS that sells to the Rest of the World. It was often close to the best of times.

Non-Profits 120

Non-Profits Contract B2B Growth 120

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. B2B Cold Calling – Tips For Sales Effectiveness.

Cold Call 145

Cold Call B2B Technique Sales 145

Heinz Marketing

JULY 9, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Here’s a breakdown of the model and how each stage supports long-term, sustainable B2B growth. Internal Slack channels pop up.

Growth 52

Growth B2B Strategic partnership Customers 52

The 5% Institute

APRIL 21, 2022

In this article, you’ll learn how to close sales deals faster, by learning proven sales tips and techniques that you can start implementing straight away. These successful sales techniques are centred around consultative selling. Selling is a human to human activity. People buy for two reasons.

Closing 141

Closing Technique Sales Clients 141

Iannarino

JULY 19, 2021

Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales. This is the B2B equivalent of social proof. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Get my 2nd book: The Lost Art of Closing. "In Our Clients.

Conversion 334

Conversion Clients Sales Presentation 334

The 5% Institute

JULY 1, 2021

In this article, you’ll learn 8 x sales tips for closing easily, so that you can win more sales consistently and effectively. These sales tips for closing easily are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front.

Closing 145

Closing Sales Clients Presentation 145

The 5% Institute

AUGUST 3, 2021

In this article, you’ll learn eight tips on closing sales more effectively, by using our proven method – which’ll help people sell themselves on the need for your product or services. These tips on closing sales more effectively are centred around consultative selling. 8 x Tips On Closing Sales More Effectively. #1

Closing 145

Closing Sales Clients Presentation 145

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Sales is in charge of closing opportunities — and sometimes in charge of renewals. When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company.

Cross-sell 115

Cross-sell Customers UX A/B testing 115

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

Cross-sell 126

Cross-sell Lead generation GTM Territory 126

The 5% Institute

NOVEMBER 15, 2021

These successful sales techniques are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting up front, or using any old school and gimmicky techniques. Successful Sales Techniques – 8 x To Close More Sales. Selling is a human to human activity.

Technique 143

Technique Closing Sales Clients 143

The 5% Institute

AUGUST 20, 2021

In this article, you’ll learn how to go about closing sales prospects, using eight proven ingredients – which’ll help people sell themselves on the need for your product or services. These tips on closing sales prospects are centred around consultative selling. How To Close Sales Prospects – 8 x Effective Tips. #1

Closing 145

Closing Prospecting Sales Clients 145

Highspot

JUNE 23, 2025

But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year. And because Highspot tracks how buyers engage with content—what they view, how long they spend, and when they drop off—it surfaces personalized follow-ups that help reps stay relevant and move deals forward. The difference?

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

Cross-sell 120

Cross-sell Growth CRM Up-sell 120

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty.

Sell 246

Sell Objectives and Key Results SQL B2B 246

The 5% Institute

OCTOBER 24, 2021

The most important skill for any Sales Professional or Business Owner, is learning how to close the sales deal in a consultative way. Meaning – you need the framework to consistently close more sales, without being pushy or having to rely on outdated scripts. These tips for selling are centred around consultative selling.

Consult 145

Consult Closing Sales Clients 145

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Once they express interest, the automation flow sends them follow-up emails, guiding them down the sales funnel. It makes it easier to sort and target your leads.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

SaaStr

OCTOBER 25, 2024

For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. In 2020, we transitioned from a physical selling universe to a virtual selling universe. So how much business has it closed?

Go To Market 132

Go To Market Quota GTM Price 132

RingDNA

JULY 2, 2025

In this guide, we’ll break down the top certifications, who they’re for, and how they help you close more deals. The course emphasizes trust-building, persuasive communication, and consultative closing techniques. The course emphasizes trust-building, persuasive communication, and consultative closing techniques.

Retail 62

Retail Technical Sales Consult CRM 62

Hubspot

OCTOBER 15, 2024

When a prospect brings up a concern, you won‘t be caught off guard — you’ll already have the answers ready. It's all about showing that you're not just there to sell but to genuinely help them solve their problems. When you know your stuff, prospects trust you more, and that trust makes closing the deal a whole lot easier.”

Prospecting 74

Prospecting Trust Consult Pitch 74

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 135

B2B Cross-sell Pharmaceutical Account management 135

SaaStr

JULY 1, 2025

The latest AI B2B to go through hyper-growth. Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. AEs Want to Sell, Not Admin—AI Will Handle the Rest The Hard Data : Average AE spends only 28% of their time actually selling. The other 72%?

Territory 87

Territory CRM Negotiate Relationship building 87

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 135

Strategize B2B B2C Trust 135