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B2B marketing can’t hide from change forever

Martech

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Whether for sales or CX, commissions are paid on the transaction. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Thats the future. Heres one example.

B2B 107
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B2B Reads: SEO Changes, Gating Content, and Commission

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Four Ways to Reach and Retain B2B Buyers. Does Being On Commission Make You Untrustworthy? How to Make a Webinar Your Audience Will Love. Great insight, Aria McGuinness.

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Mastering the Art of B2B Sales Negotiations: Offensive and Defensive Strategies

Iannarino

If you want to retain more of your revenue, profit, and commissions while still taking care of your clients, you need to negotiate effectively.

Negotiate 254
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Why account-based expansion is B2B’s next growth lever

Martech

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 136
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The FTC’s previous efforts to combat fake reviews on a case-by-case basis was stymied by a lack of penalties and enforceable rules, the commission said in a statement. The rule was in the works for nearly two years.

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Why Senior Sales Reps Must Secure New Logos

Iannarino

Since the contract was signed, these clients have been generating enough commissions that the senior salespeople are comfortable with their income and become complacent. This highlights the importance of senior sales representatives in B2B sales strategy and client acquisition in competitive markets.