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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 100
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Customer Success—and PLG—as a Profit Center

Heinz Marketing

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. In B2B organizations, these variables include—but are not limited to—functions and roles like: Demand Gen. Customer Marketing. Customer Success. Account Management.

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How to make your ‘ideal customer profile’ more ideal

Martech

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? This is the most elemental concept of successful marketing.

Customers 112
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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. To find it, do these calculations: Revenue = Sales amount × Average order value (or sales price) For example, you have signed 21 new contracts during the last year, with an average value of $7,500.

Product 122
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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 117
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How Technology Helps you Manage the Sales Pipeline

Veloxy

For instance, you could have a pipeline worth a million dollars in contract value. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. So if you can save on time spent doing repetitive tasks, then your reps will be able to focus on a singular goal of selling and closing deals more effectively.

Pipeline 195