Remove B2B Remove Conversion Remove Cross-sell
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5 key trends we’re seeing in B2B marketing

Martech

Like just about everything in marketing, B2B marketing is changing — and fast. And smooth our selling process — their buying process — to its digital best. Could be that marketing will enjoy an increase in power and influence in B2B? What’s going on? Here are five of the most important developments.

B2B 136
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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers. We’re in content shock.

Pipeline 114
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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. What are they discussing?

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Frequently Asked Questions About CLG Metrics in B2B Marketing

Heinz Marketing

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. Traditional metrics (MQLs, CTRs, funnel conversion rates) measure top-of-funnel activity.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Conversely, lower points should be given to leads outside your service area. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. Wondering if you should sell or not? Along with identifying actions that are likely to lead to conversions, look for features that help create habits for your customers. Build trust with every interaction.