Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Hubspot

JANUARY 14, 2025

The Importance of Sales Champions in B2B Sales What Do Sales Champions Do For Your Sales Deal? Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Lets get it cracking. Table of Contents: What is a sales champion?

Negotiate

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. B2B eCommerce : Streamlines custom pricing and bulk order configurations, improving speed and accuracy in online transactions. Take buying a CRM, for example.

Objectives and Key Results

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

SaaStr

AUGUST 1, 2025

The Making of a Vertical SaaS Giant: Inside ServiceTitan’s Journey When Ross Beastman joined ServiceTitan in 2018 as employee #354, venture capitalists were telling him he was “crazy” to sell software to plumbers. The phone call to his wife was simple: “I’m going to Los Angeles to sell software to plumbers.”

Non-Profits

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Sales Hacker

JULY 1, 2025

With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. It was impossibly hard to sell.

GTM

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Salesforce

JULY 17, 2025

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. Let’s unpack the four real reasons B2B personalization often fails — and how to avoid becoming another statistic.

B2B

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. Skip the heavy-handed sales pitch. LinkedIn usually gets that attention.

B2B

Hubspot

FEBRUARY 13, 2025

Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Fosters Personalized Customer Understanding SPICED is all about tossing the generic sales pitch. This can be costly.

Sales

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. You know, we are the we don’t code and we don’t sell, right? It has to be.

GTM

Sales Hacker

APRIL 15, 2025

13:55 The Problem with ‘playing it safe’ in B2B marketing. And really the goal is just to reach as many marketers, entrepreneurs, founders, who want to learn about taking the boring out of B2B marketing. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them.

GTM

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

B2B

Veloxy

JUNE 8, 2022

For B2B sales in particular, a healthy pipeline comes with a lot of benefits. So if you can save on time spent doing repetitive tasks, then your reps will be able to focus on a singular goal of selling and closing deals more effectively. For instance, you could have a pipeline worth a million dollars in contract value. Conclusion.

Pipeline

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages.

Lead generation

Score More Sales

AUGUST 5, 2011

Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive. How could selling, customer service, cold calling, brand-building, and sales strategies have anything to do with our recent drive across the U.S.? Who is doing social selling and social, in general the right way (and building customers?).

Cross-sell

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. In the product-led sales world, you use that data from freemium users to pitch to your customers. Let’s look at some examples.

Cross-sell

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B

Score More Sales

AUGUST 11, 2011

Previous post: Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive. Book Review of High Profit Selling by Mark Hunter. Of Value Propositions and Elevator Pitches for B2B. Talking or Writing Too Much in B2B Sales. Social Selling. Recent Posts. Categories. 100 for 100K.

Niche

Score More Sales

JULY 20, 2011

. __ You don’t follow up with potential referrals. __ You don’t have a list of strategic partners who can refer others on to you. __ You hate even thinking about the fact that you have to “sell” your products and services. __ You got started with social media but you see no payoff converting your time into dollars. Social Selling.

Cross-sell

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training?

Technique

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Process

Salesmate

JUNE 12, 2020

You have to be prepared, show up for your sales meetings, leave a mark on your prospects, navigate through their objections, pitch your proposal, and follow-up! When given a practical view, the selling process is a lot more complicated than this. You lack a personalized selling strategy. Seems so simple right?

Closing

Hubspot

JULY 12, 2019

Cross-sell existing customers? B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. The second sentence is also quick and to-the-point, explaining what the business does without a five paragraph pitch. Pro Tip: A/B Test Your Pitch -.

Campaign

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The material often deals with topics like relationship building, consultative selling , technology, remote communication with management, and more. Why Sales Training Is Important.

Technique

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales

Veloxy

AUGUST 23, 2023

Amplemarket Tavus These tools use machine learning and natural language processing to manage daily activities, offer valuable insights, predict customer behavior, detect cross-selling opportunities, and enhance forecasting. How to use AI in B2B sales? Apollo Drift Smartlead Zoovu Tact.ai How does Veloxy's Sales AI work?

E-commerce

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. The next step?

Gaming

Martech

OCTOBER 12, 2023

Looking to grow quickly, they accumulate transaction records and develop systems designed to enable financial reporting, typically around sales and costs – key metrics when pitching investors. Identify any data governance dimensions Stewardship of data in any Customer 360 environment becomes essential.

Customers

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. The short answer is “yes,” and here’s why… B2B sales are usually one of 5 methods: DIY Self Service.

Campaign

ConversionXL

MARCH 20, 2019

Some companies sell relevant software but not explicitly for ABM. Demandbase cross-references its database to find companies that are a good fit. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Real Estate