Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Heinz Marketing

SEPTEMBER 17, 2024

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Importance of B2B Communities: What’s in It for Marketers? Thank you, Justin Levy , for shining light on how the community can change B2B marketing for the better. .

B2B 105

B2B Teamwork Strategic planning Sports 105

Tibor Shanto

OCTOBER 18, 2021

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

Strategic planning 157

Strategic planning Manufacturing Consult Strategize 157

Heinz Marketing

OCTOBER 16, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here are five ideas to guide your team through strategic planning as a process in 2022. Why Performance Reviews Don’t Work. Thank you, Dave Coffaro , for the great read.

B2B 104

B2B Strategic planning Strategize Gaming 104

Heinz Marketing

MAY 16, 2025

ABM isnt just a buzzwordits a strategy that helps B2B marketers focus their time, budget, and energy on the accounts most likely to drive meaningful revenue. In this blog, weve compiled the most frequently asked questions B2B marketers ask when building, scaling, and measuring an ABM program. Start with quality over quantity.

Strategic planning 60

Strategic planning B2B Pipeline Strategize 60

ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy. Conclusion.

Lead generation 110

Lead generation B2B Promote Strategic planning 110

Hubspot

OCTOBER 16, 2024

This allows your team to focus on core business activities such as product development , strategic planning , and customer service. UpLead Known for its extensive B2B database, UpLead offers cold calling services tailored to various industries and target audiences. Top Cold Calling Companies 1.

Cold Call 73

Cold Call Sales Price Campaign 73

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Pitch 78

Pitch Strategize B2B Strategic planning 78

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies. Joining me is Nick Usborne from BeMoreHuman.ai.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Martech

JUNE 2, 2025

Q: Why is it so hard for B2B marketers to shift their focus from leads to accounts? B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach. The significance of these challenges for B2B organizations is substantial.

GTM 60

GTM Strategic planning B2B Customer Relationship Management 60

Search Engine Land

MAY 2, 2023

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback.

B2B 80

B2B Strategic planning Campaign Strategize 80

Sales Hacker

JULY 5, 2021

B2B deals are closed through months-long team effort consisting of quality ads, thought-provoking content, impactful product demos, and killer sales meets. Attributing only some of these touches means failing to get the complete picture of the B2B customer journey. Forecasting and strategic planning. Multi-touch.

Strategic planning 117

Strategic planning B2B Lead generation Sales 117

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. ” Dig deeper: Using intent as a unit of B2B campaign measurement.

GTM 124

GTM B2B Strategic planning Drivers/motivators 124

Heinz Marketing

DECEMBER 27, 2023

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? The complexity of attribution in long B2B sales cycles makes it difficult to directly link specific content pieces to conversions. The post The Science of Content Success: Analyzing Metrics in B2B Marketing appeared first on Heinz Marketing.

B2B 69

B2B Objectives and Key Results A/B testing Technique 69

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. Capterra and sites like G2 are super-useful for B2B and SaaS companies.

Angle 117

Angle Territory Strategize Strategic planning 117

Outreach

SEPTEMBER 9, 2021

For most B2B companies, customer churn stems from inadequate customer care. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship. Why account planning matters. Account planning doesn’t happen overnight.

Strategic planning 98

Strategic planning Clients Strategize B2B 98

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Primarily utilizing Linkedin, this 5-step approach included: Discovery & Strategic Planning. Discovery & Strategic Planning. Go through the discovery process so you can develop a strategic plan.

Objectives and Key Results 94

Objectives and Key Results Strategic planning Strategize Clients 94

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 117

B2C A/B testing Retail B2B 117

Closing Bigger

MAY 21, 2024

It’s about creating an effective partnership where AI handles the grunt work, and we focus on the creative and strategic aspects.” “With AI handling repetitive tasks, we can dedicate more time to strategic thinking and innovation.” . “AI is here to amplify our strengths, not replace us.

Objectives and Key Results 105

Objectives and Key Results Proposal Writing Strategize Sales 105

Salesforce

OCTOBER 21, 2024

New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. It means less time creating multiple versions of content and more time strategizing ways to be more targeted and personalized.

Campaign 59

Campaign Launch SQL B2C 59

Cience

JANUARY 6, 2020

For example, Data Enrichment can be listed as Research & Analytics, B2B Email List/ Database Scrubbing, email verification. B2B lead generation is a conjunction point of buying and sales processes. They exist simultaneously and in parallel, but it’s B2B lead gen that joins them together. Buyer Persona (BP).

Lead generation 89

Lead generation B2B Appointment Networking 89

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. billion in 2025.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Partners in Excellence

MAY 27, 2021

For example, product management/marketing, strategic planning, finance, legal, HR, manufacturing, logistics, operations… Each part of the organization has dependencies on each other. 83% of customers involved in complex B2B buying prefer these channels and are actively seeking to minimize or eliminate sales involvement.

Strategic planning 133

Strategic planning Manufacturing Legal Finance 133

Score More Sales

APRIL 27, 2014

John Marcus, CEO, Bedrock Data drove the point home about getting others to sell on your behalf through strategic partnerships. The strategic messaging he suggests goes like this: First message: Introduce yourself. Know what your values are in your team and with yourself. Share those values. Third message: Offer help.

Strategic partnership 92

Strategic partnership Sales Strategize Strategic planning 92

Partners in Excellence

FEBRUARY 28, 2024

This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. Instead, I ended up to be promoted to the post of Director of Strategic Planning at the corporate HQ. In my naivety, I did not exclude taking a role in marketing if this would make me such a person.

Customers 139

Customers Contract Consult Up-sell 139

InsightSquared

MAY 3, 2019

As these numbers roll up to the executive team and board members, many decisions are made from them including future investments, product launches, hiring and strategic planning. Certainly, that is not how smart, strategic business decisions are made—based on someone else’s gut feeling.

Territory 98

Territory Strategic planning Pipeline Strategize 98

Martech

JULY 19, 2022

We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company. Monday.com joined this group when it launched Monday Marketer earlier this year. “We

Process 120

Process CRM Strategic planning Launch 120

Salesforce

SEPTEMBER 10, 2021

Now, following the great business-to-business (B2B) digital acceleration of 2020, CG companies may risk losing even more control of that spend. It’s time to focus on strategic revenue growth management, here’s how to get started. But, with a connected digital platform, teams have more time for strategic planning.

Promote 98

Promote Retail Government Strategize 98

Martech

JULY 3, 2023

Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. What to do instead… Strategic planning and planning for contingencies are back in fashion.

Go To Market 114

Go To Market GTM Strategize Growth 114

Salesforce

APRIL 14, 2025

Run a referral contest Design quarterly challenges that spark friendly competition among your B2B partners. Let AI help design contests that truly resonate, from themed competitions to innovative reward structures.

Referrals 59

Referrals Networking Promote Growth 59

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 105

Territory Non-Profits Contract Quota 105

Veloxy

FEBRUARY 22, 2023

Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales. Successful field sales managers also need to possess strong leadership skills, communication skills, and the ability to analyze data and make strategic decisions.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

SBI

NOVEMBER 10, 2020

We’re in the B2B space, but we sometimes forget that we’re all humans. Take a more in-depth look at those to understand if there is a problem with building the right relationships, aligning to your buyer’s strategic goals, or positioning value. Where are deals stalling or falling out? Mark Kopcha President, Revegy.

Strategize 71

Strategize Strategic planning Entertainment Technology 71

Hubspot

DECEMBER 10, 2019

Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Once you’ve calculated the scores for alignment, budget, and influence, lay out a strategic plan for your outreach starting with the buyers with the highest totals. (In Size of their budget.

Customers 93

Customers Manufacturing X-functional Contact 93

Hubspot

DECEMBER 17, 2019

But what about a method of strategic planning that involves taking a leap of faith and calculation? Are you a B2B marketer? If you've noticed during segmentation that a majority of your customers are B2B startups with 1-50 employees, consider thinking of ways to catch their attention based on those attributes.

Customers 101

Customers Strategic planning Price B2B 101