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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 107
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Why influencer marketing is critical in B2B

Martech

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. This is particularly true if your brand speaks to niche audiences.

B2B 124
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How to Set Up a Social Media Marketing Agency Successfully

Lead Fuze

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. This will help you tailor your services to meet their unique needs. If possible, choose niches with high demand but low competition.

Niche 98
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20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods. Let Your Customers Find You in Google.

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How to use fan-driven marketing to foster brand love

Search Engine Land

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 138
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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

Prospecting is the process of finding leads that are a good fit for your product or service offering. Whatever your B2B niche, the landscape is changing fast with companies going through M&As, purchasing decision-makers getting promoted or leaving the company, and new projects being kicked off all the time.

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Why you don’t need a CMO… yet

Martech

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)? Processing.