SaaStr

JUNE 8, 2022

B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. Good luck!

Campaign 100

Campaign B2B B2C Click Through Rate 100

Martech

APRIL 12, 2024

It employs specialized teams to handle regulated markets such as financial services. Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Fuel for your marketing strategy.

Customers 100

Customers B2C Healthcare Retail 100

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 75

Campaign Launch Gambling Territory 75

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. For the organization, the decline struck at something much more important than how many people were using its services. Get MarTech! In your inbox.

Sports 94

Sports Campaign Territory Legal 94

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Interpreting location data for marketing campaigns. Get MarTech!

Campaign 82

Campaign E-commerce Customers Retail 82

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. What’s the key to B2B marketing success? Influencers.

B2B 122

B2B Drivers/motivators Campaign B2C 122

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Ask yourself which of the following goals is most aligned with your own: Promote a new product or service. Once you've determined your goal for the campaign, think through who will be segmented into this drip.

Campaign 86

Campaign A/B testing Pitch Cross-sell 86

Veloxy

NOVEMBER 15, 2022

Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. So, the marketing campaigns and sales techniques should be tailored to meet their needs. Want to learn more?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 13, 2023

billion by 2024 On the B2C side, 40.6% also showed the biggest marketing investments this year are: Campaigns: 19.7% Services: 19.3% That’s a 12 percentage point drop from last year. Despite this, 31.7% say their customer experience is seamless. Dig deeper: B2B martech spending growth slows, may hit $8.5 Integration: 15.9%

B2C 88

B2C B2B Campaign Growth 88

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams.

Strategize 128

Strategize B2B B2C Trust 128

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 81

Campaign Gaming Launch Education 81

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. Produce videos guiding users in selecting the best product or service.

Customers 129

Customers User Experience B2C Engineering 129

Heinz Marketing

OCTOBER 28, 2022

Brand voice can be harder to show in B2B (unlike in B2C), so B2B marketers should find the sweet spot between being unhinged to boringly indistinct. Understanding experiential strengths will be crucial in creating a great campaign that can connect to your target audience. Unlike in B2C, B2B buying journey can be complicated.

B2B 112

B2B B2C Networking Campaign 112

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner.

Retail 99

Retail Launch Campaign Contact 99

criteria for success

JANUARY 14, 2020

Before we get into what makes the best sales process for professional services, we need to dispel the head trash most professional services have about selling. The Best Sales Process for Professional Services Companies. Lead Generation for Professional Services. Lead Management for Professional Services.

Service 52

Service Process Referrals Sales 52

Martech

MARCH 7, 2023

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. B2B Software-as-a-Service (SaaS) A high-level understanding of the product is always handy in B2B SaaS. We work on delivering the message — not the messaging itself.

Product 91

Product Hospitality A/B testing UX 91

Martech

SEPTEMBER 28, 2023

This is true for B2C and for B2B marketers. A major financial services firm used this principle to reactivate members of their sales force — and drive considerable revenue. Unsurprisingly, the financial services firm reconnected with many financial advisors — and tracked $68 million in incremental revenue to this campaign.

Finance 128

Finance B2C Lead generation Up-sell 128

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. AWS (Amazon Web Services) has become a content juggernaut by producing daily podcasts through LinkedIn, Streaming to their 8.5

B2B 126

B2B X-functional Pharmaceutical B2C 126

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. Thus, it doesn’t hurt to pay attention to all the various tactics and channels our counterparts employ to persuade us to purchase their goods or services. There’s inspiration in all sorts of places.

A/B testing 120

A/B testing UX B2C Referrals 120

Martech

JULY 28, 2023

This also comes in handy if you’re doing a customer journey exercise to ensure your recipients aren’t getting too many emails from your brand or have multiple service lines or sub-brands that could be sending to the same recipients. As good practice for the future, it’s helpful to keep documentation of all automations.

B2C 97

B2C B2B Clients CRM 97

ClickFunnels

NOVEMBER 24, 2022

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Martech

DECEMBER 11, 2023

What role should data analytics play in optimizing marketing campaigns? B2C marketing might focus on using technology to personalize the customer experience and drive sales. This allows marketers to create targeted campaigns and deliver personalized content to specific customer segments.

Technology 105

Technology Technology B2C Government 105

Salesmate

SEPTEMBER 15, 2021

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. I’d just rewrite this to say ‘B2B social media marketing isn’t as effective a direct sales channel as B2C social media marketing is.’ .

B2B 98

B2B B2C Legal Strategize 98

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2C marketers use GA4? Register for a service. So, they adjusted the social media campaigns driving traffic to their website. How should B2C marketers use GA4? Complete a tutorial.

B2C 115

B2C Sports Referrals Non-Profits 115

Heinz Marketing

OCTOBER 2, 2022

Our Client Services team recently gathered for a demo with Rev. Instead of relying on perceived similarities between your best customers, “aiCPs offer a more precise, efficient, and comprehensive way to target demand generation campaigns than ever before.”. Are they B2B or B2C focused? Key Capabilities. Do they use the cloud?

B2C 112

B2C Pipeline Contract CRM 112

Martech

SEPTEMBER 22, 2022

In some cases, this might be a similar role to those who are planning your campaigns, and in others this might be an entirely new role you need to create. To get started, look at your current collaboration tools and methods of coordinating cross-channel campaigns and determine if they will continue to work for you. Customer service.

Customers 101

Customers B2C Engineering Campaign 101

Martech

AUGUST 16, 2023

They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. A well-designed FAQ section, a (helpful) chatbot, actual live chat on your website , and easily accessible customer service can fulfill this need.

B2B 95

B2B Customers CRM Contact 95

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Lack of prompt delivery will skyrocket calls to your customer service. Because the onboarding is to educate you on some facet of the brand, product or service.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Campaign 145

Campaign B2B Technology Technology 145

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

B2B 71

B2B B2C Retail Manufacturing 71

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. So, what to make of this all?

B2B 89

B2B Teamwork Referrals Cross-sell 89

ClickFunnels

JULY 22, 2021

96% of B2C marketers say that Facebook is a valuable marketing platform. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. This turned out to be my first ever successful Facebook ad campaign. Build The Advertising Foundation.

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

FEBRUARY 28, 2023

Follow these best practices when running enterprise PPC campaigns for B2B brands. They tend to shop more for the product or service that will provide their customers or employees with the best experience. Using first-party data to leverage conversion value rules with value-based bidding can take your campaigns to the next level.

B2B 91

B2B B2C Campaign Territory 91

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Salesforce

JANUARY 25, 2022

Marketplaces allow companies to expand their digital assortment of goods and services with existing and new distribution partners and third-party sellers. The results are a more comprehensive service for B2B buyers that addresses region-specific product and distribution needs. B2B brands will focus on customer acquisition.

B2B 98

B2B Cold Call B2C Territory 98

Salesforce

JULY 29, 2021

In addition, this analytics, hardware, and software services company has met their lead generation, customer engagement, and customer retention goals. I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. What do they attribute to their success?

B2C 98

B2C A/B testing B2B Campaign 98

Hubspot

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales. Don’t be afraid to upsell.

Quota 83

Quota Strategize B2C Transportation 83