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AI-powered martech news and releases: July 25

Martech

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

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Google is exploring ads in new AI Mode

Martech

Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week. Possible premium pricing leading to higher costs per click. It executes multiple searches simultaneously to answer complex queries.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Our open rate was great, at 37%, with a 7% click through rate. We launched our second campaign a week later, and the story got worse. We launched our second campaign a week later, and the story got worse. The open rate and click through rate dropped by more than half.

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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. B2C marketers get to have all the fun! But I think that’s unfair — B2B is just as concerned with brand, but generally speaking, lacks the same level of creativity when compared to the B2C world.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce

They found that personalized product recommendations calculated by Einstein AI Product Recommendations delivered a 93% higher click-through rate (CTR) compared to human-curated recommendations. higher basket rates, 4.8X Take a look at Roots , a Canadian apparel brand. And specialty food company Stonewall Kitchen saw 4.5X

Retail 98
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8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

Most times, in a bid to launch the business quickly and save some money, business owners often rush into making the wrong choices. You can also analyze critical metrics such as bounce rates, conversions, and your website traffic. You can also track metrics like delivery, unsubscribe, bounce, open, and click-through rates.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. and the in-order rate is up 22.5%.