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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”

CRM 127
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 120
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 97
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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. They’re taking a more B2C-like approach, optimizing the buying experience to win more business. In this article, we’ll look at five sales follow-up tactics that will help you do just that. Sales Follow-Up Tactic #1: Email.

Follow-up 125
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Why your marketing isn’t working — and how an audit can help fix it

Martech

Email: Business email address Sign me up! However, to dig deeper, you’ll need lead pipeline and CRM data at a minimum, and possibly more advanced third-party tools to refine your research. Your top competitors may not dominate search results or have massive social media followings. Processing.

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

If you’re not keeping up, you’re already behind. There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. Email: Business email address Sign me up! While CRM holds firm, MAPs are receding, falling from 30.7% Processing.

B2C 83
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 120