Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. As a sales leader, you’d probably scoff at this.

Cross-sell 52

Cross-sell GTM Technology Technology 52

PandaDoc

APRIL 17, 2024

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. The former tracks revenue from individual customers, whereas ARR looks at total revenue. This is the total revenue you gain from a customer for a specific contract throughout their relationship with your organization.

Contract 52

Contract Non-Profits Legal Clients 52

Salesforce

OCTOBER 12, 2023

Customize a pre-trained open-source model? In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. Acme has been a customer since 2021. But where do you start? Should you train your own LLM?

Trust 138

Trust Engineering Government CRM 138

Hubspot

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. CRM Tips and Tricks 1. Standardize formatting Standardizing format can save you trouble.

CRM 64

CRM Cross-sell Customer Relationship Management Drivers/motivators 64

PandaDoc

FEBRUARY 23, 2024

Automation is fundamental to building a robust sales pipeline ; document management tools fused with CRM software accelerate this process. Leads, opportunities, sales: That’s the natural sequence of the sales process, right? But opportunities can be much more than that. What is opportunity management — and why should you care?

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Veloxy

MAY 24, 2023

In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity. It reflects the effectiveness of your sales strategy and the ability to close deals. It’s the most important metric to a Chief Pipeline Officer. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Partners in Excellence

OCTOBER 24, 2022

Apparently, at least according to them, the secret to sales success is the number of sales technology tools an organization deploys–less the strategies the organizations deploy in engaging customers in meaningful ways. Anecdotally, in 80% of our projects, CRM utilization is a huge issue. The other tools fair worse.

Technology 110

Technology Technology CRM Clients 110

SaaStr

DECEMBER 14, 2022

Across their 100,000 customers, Hubspot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive digital acceleration but also high inflation and other forms of political and economic volatility. Moving from Automation to CRM.

Drivers/motivators 97

Drivers/motivators A/B testing CRM Growth 97

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Spotlighting the success of an ICP-focused strategy .

E-commerce 82

E-commerce Retail Referrals Clients 82

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. Having strategies and processes behind each tool is what will provide the most value. Examples are analytics, dashboards, and CRMs. Strategize First. The Core Tools.

CRM 113

CRM Campaign Prospecting B2B 113

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? And that personalization is very powerful.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Hubspot

OCTOBER 10, 2023

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. With the tool, you can set custom pricing plans for one or many clients that can include discounts and coupons.

E-commerce 77

E-commerce Price Clients CRM 77

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention.

Process 75

Process Education Contract CRM 75

Lead Fuze

AUGUST 29, 2023

With the high failure rate in this industry, it’s essential to master lead generation strategies. It’s not just about uncovering potential customers; it’s also about developing those associations and transforming them into deals. This post will provide insights on how to generate effective life insurance leads.

Referrals 52

Referrals Lead generation CRM Networking 52

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. This includes roles that are complementary to sales like renewals, customer success, and solution engineering. The VP of Sales.

B2C 93

B2C Pipeline SQL Strategize 93

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It enables companies to understand their market position, competitive landscape, and customer needs. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. It enables companies to understand their market position, competitive landscape, and customer needs. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

DECEMBER 16, 2022

While marketing’s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabilities to deliver their strategy. Today’s customers expect seamless experiences as the baseline — so a DXP might sound very appealing. Carrying and inputting CRM data across multiple touchpoints.

User Experience 98

User Experience Technology Technology CRM 98

Highspot

AUGUST 15, 2023

In this blog post, we will delve into sales analytics and how it relates to sales enablement. Sales analytics involves leveraging advanced technologies and statistical models to transform raw data into actionable information that drives revenue growth and customer satisfaction. What Is Sales Analytics?

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Lead Fuze

JULY 2, 2023

Understanding how to increase brand preference is a vital aspect of any successful business strategy. Whether you’re a marketer, sales rep, recruiter, startup owner or small business proprietor, building brand preference can dramatically improve your market strength and customer loyalty.

Profit margin 52

Profit margin Campaign Clients Strategize 52

Sales Pop!

JUNE 26, 2023

In another article here on the blog, Travis Jamison delved into marketing trends this year that are vital for ecommerce site owners to understand. For instance, a customer data platform is built primarily to handle data focused on your customers. They come in different types depending on their main purpose.

Profit margin 52

Profit margin Customer Relationship Management Price Relationship Management 52

Lead Fuze

JUNE 29, 2023

In the world of sales and marketing, this concept has emerged as a powerful tool for building long-term customer relationships. Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing. Who doesn’t want that?

Repeat business 52

Repeat business Campaign Real Estate Clients 52

PandaDoc

APRIL 21, 2023

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

Partners in Excellence

OCTOBER 19, 2022

According to the survey of over 1000 sales managers, the five most popular metrics were: CRM utilization, Calls made, Emails sent, Conversations, Use of sales tools. I don’t care about CRM utilization. Measuring a sales person’s CRM utilization is absolutely meaningless. But I’m not going to measure it.

Territory 48

Territory High impact CRM Pipeline 48

PandaDoc

OCTOBER 12, 2020

Understanding your target audience is the first step to effective marketing and sales strategy. This is where customer segmentation comes in handy as an extremely powerful practice that can drive sales and improve your relationship with customers. What is customer segmentation? Data-based segmentation (CRM).

Customers 59

Customers Cross-sell B2C Campaign 59

Salesmate

AUGUST 6, 2020

In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers. But did you know that approaching marketing and sales in this way can lose you leads and customers? Why is smarketing important?

Objectives and Key Results 129

Objectives and Key Results Follow-up Meeting Start-ups 129

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. In this post, we’ll delve into effective strategies that will help elevate your SaaS marketing efforts. A solid marketing strategy is crucial for success.

Campaign 52

Campaign Trust Promote Presentation 52

Miller Heiman Group

SEPTEMBER 9, 2019

Meanwhile, customer relationships, customer retention and seller retention declined. Positive economies and growing sales forces prop up these strong sales results, but these strategies to boost sales performance by adding complexity and seller headcount aren’t sustainable. Register for the Webinar.

CRM 52

CRM Sales Quota Technology 52

Lead Fuze

NOVEMBER 30, 2022

The key benefits to adopting an account based marketing strategy are: It keeps your sales and marketing teams aligned. It provides your clients with a consistent customer experience. In this blog we take a look at how to get ahead with account-based marketing. ABM helps you to streamline your organizations’ sales cycle.

Objectives and Key Results 52

Objectives and Key Results Lead generation Campaign Clients 52

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

PandaDoc

OCTOBER 30, 2023

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. It’s one reason that interoffice sales games have become a go-to strategy in most major organizations. Get the ebook 2.

Process 52

Process Objectives and Key Results Gaming Sales 52

Lead Fuze

SEPTEMBER 30, 2021

Created a list for potential customers. You can change it to sentences like: Developed a sales strategy for the paramedical equipment based on market research which helped increase our conversion and retention rates. Before we go ahead and display highly recommended resume samples. This means fewer colors!

Lead generation 52

Lead generation B2C Cold Call Territory 52

Partners in Excellence

APRIL 28, 2021

We talk to prospects/customers. What the customer is trying to achieve, or what they might achieve. Looking at our deal strategies, talking about how we might more effectively position ourselves. Science tells us the very act of writing something down increases our understanding, retention, and personal ownership.

Territory 60

Territory CRM Meeting Follow-up 60