Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 104

Trust Customers Healthcare Service 104

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers. You are a data analyst.

Technology 140

Technology Technology Campaign Technique 140

Search Engine Land

MAY 9, 2024

This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. This is a great way for Google to deal with content that is essentially unoriginal or simply copied from another source and reworded. We’re no longer optimizing for Google.

Engineering 104

Engineering Angle UX Trust 104

Highspot

MAY 30, 2024

In this post, we’ll take a deep dive into: The Importance of Revenue Enablement Proven Revenue Enablement Strategies How to Overcome Revenue Enablement Problems The Importance of Revenue Enablement Modern buyers expect personalized experiences and seamless interactions across various channels in today’s ever-changing market.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot.

Niche 92

Niche CRM Contact Sales 92

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

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Campaign Strategize Launch Promote 100

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

B2B 119

B2B Networking Campaign Technology 119

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. What is lead nurturing? Pushy sales tactics.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?

Entertainment 117

Entertainment CTR Click Through Rate User Experience 117

Search Engine Land

DECEMBER 12, 2023

Search result filters from resource content Identifier : US11797626B2 Countries : U.S., The patent outlines a system designed to enhance search experiences by dynamically generating search query filters tailored to the content of resources (like webpages) relevant to a user’s query. and other countries.

Objectives and Key Results 123

Objectives and Key Results Engineering User Experience Presentation 123

Salesforce

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. If you build it, they will come. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. Marketers think of this as nurturing leads with personalized content based on browsing habits and past purchases. In B2C, many of the purchases happen quickly — sometimes impulsively.

B2C 98

B2C A/B testing Retail B2B 98

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

Objectives and Key Results 124

Objectives and Key Results A/B testing Strategize Angle 124

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Dig deeper: Is TikTok a search engine?

Entertainment 109

Entertainment Objectives and Key Results Follow-up Engineering 109

Salesforce

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Look no further than using AI for digital marketing.

Real Estate 98

Real Estate Retail Technology Technology 98

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt?

Objectives and Key Results 96

Objectives and Key Results Angle Healthcare Finance 96

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 127

E-commerce Cross-sell Drivers/motivators Prospecting 127

Highspot

MARCH 26, 2024

From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching and training to improve sales performance and increase win rates. In this blog, you will learn how to use AI in your sales coaching and training initiatives, what the benefits are, and the most impactful subsets of AI.

Sales 52

Sales Technique Objection handling Pitch 52

Accent Technologies

SEPTEMBER 5, 2023

Content generation plays a pivotal role in attracting, engaging, and converting target audiences effectively. Let's explore how this technology transforms content creation and knowledge management for marketing professionals. Marketing Teams need a powerful tool that goes beyond traditional approaches.

Cross-sell 97

Cross-sell Technology Technology Service 97

Salesforce

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. Digital engagement is how your company interacts with potential and current customers across digital channels. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. It’s safe to assume it’s not for a lack of trying.

User Experience 116

User Experience B2B Lead generation Campaign 116

Search Engine Land

JANUARY 9, 2024

The power of AI chatbots The age of AI content creation is upon us. Top use cases: Use Google to brainstorm content ideas and generate optimized content. Don’t sleep on using Google itself to generate titles and meta descriptions. Bard can generate schema based on the latest schema.org standards.

SQL 117

SQL Price Start-ups Engineering 117

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Salesforce

FEBRUARY 21, 2023

The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. What is generative AI, and how can it help SMBs?

Sell 98

Sell Technology Technology Pipeline 98

Salesforce

NOVEMBER 2, 2023

The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service. “The By this definition, an email workflow can involve content, design, development, and often automation needs. That’s all a thing of the past. reduction in marketing overhead.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter.

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

Lead Fuze

NOVEMBER 10, 2023

Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. The possibilities are mind-blowing: sparking creativity through content ideation, boosting customer engagement or elevating social media campaigns. Can I advertise on ChatGPT?

Campaign 52

Campaign Promote Follow-up Engineering 52

Partners in Excellence

FEBRUARY 2, 2023

It can generate endless amounts of well written content for email campaigns, blogs, and so forth. This leads to more effective and meaningful communication, as the recipient is able to understand the intent and emotions behind the message. I was struck by her the quality of her response. I wondered if I stumped her.

Sell 109

Sell Conversion Campaign Trust 109

PandaDoc

MAY 13, 2024

Both business processes are crucial to generating revenue and keeping your company profitable. A salesperson often works one-on-one with a lead to try and understand their needs. Important stages in the sales funnel include qualifying leads, handling objections, and closing deals.

Contract 52

Contract Legal A/B testing Teamwork 52

Search Engine Land

MARCH 20, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Because, without goals, content is just content.

Education 101

Education Trust Engineering Up-sell 101

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. Evaluating the quality of generated responses.

Clients 137

Clients Objectives and Key Results Legal Engineering 137

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

Entertainment 122

Entertainment Engineering Presentation Education 122

ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. Better qualified leads ?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is.

Engineering 113

Engineering Trust Click Through Rate Promote 113