Remove blog on-a-sense-of-control-and-perspective
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How to integrate user-generated content into your SEO strategy

Search Engine Land

Google is developing a UGC-prominent search feed with Perspectives. Community building UGC fosters a sense of belonging and community among users, increasing engagement and loyalty, even contributing to advocacy. As a result, they’ve gone as far as to create their own UGC search filter, Google Perspectives.

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“Why I’m So Interested In Selling,” G. Page Singletary

Partners in Excellence

I love Page’s perspective, it comes from deep thinking and deep reading from a variety of topics. His background in entrepreneurial businesses, as well as large B2B companies, gives him a unique perspective. Preface: My relationship with Page Singletary is actually a couple of months old. He was in the audience of a webcast.

Sell 73
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How to leverage Google’s ‘About this result’ for SEO insights

Search Engine Land

They] try to prioritize helpful results that are not created or controlled by the source website, to provide independent perspectives,” according to Google. Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough.

Trust 131
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3 ways to rethink content’s role in your B2B GTM strategy

Martech

What beliefs do they hold that don’t make sense to anyone else? (The Deliver multi-media content that gives your audience the control and context they crave Develop, tailor and deliver content in the format and the channels our audiences rely on. What motivates them more than money? What motivates them more than money?

GTM 109
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What Does The Customer Need To Move Forward?

Partners in Excellence

” The problem is this focuses on our own perspectives and needs. ” The problem is this focuses on our own perspectives and needs. A more effective approach, and an approach that creates far more value, is to shift our perspective, asking: “What does the customer need to move forward in this project?”

Customers 116
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Tired Selling Advice

Partners in Excellence

Control the sale,” such arrogance. The buyer always controls their journey and what they want to achieve. Great sales people’s views and help are sought by customers, they seek help in making sense of the things they face. Even “sales gurus” get it wrong. Yet buying is always about customers.

Sell 77
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The Art of Inquiry

Heinz Marketing

The point is, you should follow where your curiosity takes you, because it will always lead you to gain new information, perspectives, and more. In this blog post, I’ll document each section of Miller’s teachings with my notes and key takeaways—so you don’t have to! By Lauren Dichter , Marketing Consultant at Heinz Marketing.