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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. First meetings are important, but measuring them doesn’t reliably capture how well salespeople create value. He listened, learned, and made adjustments. There is no reason to accept my OKRs.

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Prioritizing Sales Tasks In Order of Importance

Iannarino

Build your sales workday around the outcomes you need to create, working in the order that enables the next outcome. There is an order of importance in sales, prioritizing certain tasks over others. There is an order of importance in sales, prioritizing certain tasks over others. Important and Not Urgent.

Sales 306
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How to Prepare for a Client Conversation

Iannarino

It is critical that you know your desired outcomes, as well as what your client needs from you. Know Your Desired Outcome. The very first thing you should do when preparing for a client conversation is to know your outcome—your goal for the conversation. The key is preparation. Determine What Your Client Needs from You.

Clients 289
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How to Become a Trusted Advisor in Sales

Sales Gravy

The Importance of Asking the Right Questions: Effective questioning is vital to uncover the real needs and challenges of customers, which guides them towards the right solutions. Understanding Customer Outcomes: Sales professionals should know not just what they are selling, but how it helps the customer achieve specific business outcomes.

Trust 83
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7 Variables to Transforming Yourself for a Competitive Advantage

Iannarino

Unlearning is as important as learning. The order is important here, as each variable builds on the ones preceding it. Transformation is growth, and growth requires that you replace beliefs that no longer serve you with new ones, ones that support new outcomes. Without changing your beliefs, transformation is impossible.

Growth 310
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The Best Open-Ended Discovery Question

Cerebral Selling

In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science). In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science). Open-ended Discovery Question Builder. this quarter”.

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Conversation Beats Automation

Iannarino

Use automation only when your outcome doesn’t require creating value. Making that thing important enough to create value for your client or prospective client provides enough differentiation to improve your position. The extra time and attention you invest won’t change the outcome for you or for the company you are paying.