Remove blog opportunity-creation-and-opportunity-capture
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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. You really only need two OKRs to drive your success in sales —opportunity creation and opportunity capture—though I could be persuaded to add a third. The First OKR: Opportunity Creation.

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Prioritizing Sales Tasks In Order of Importance

Iannarino

There are (still) only two things we do in sales: we create opportunities and we pursue them. You can never close an opportunity that you haven’t created. The tasks necessary to create opportunities should dominate your first block of work each day. Your second priority is to take care of your existing opportunities.

Sales 318
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10 ways to leverage generative AI for advanced SEO

Search Engine Land

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. AI can become your trusted companion and a go-to tool for content gap analyses, content enrichment opportunities and more.

Niche 133
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One Cause of an Aversion to Prospecting

Iannarino

Another reason for salespeople’s aversion to prospecting is that some sales organizations and sales leaders still have not recognized that adding more (poor) activity isn’t an effective strategy for creating more meetings and more opportunities. Our only tool in sales is a conversation, making language a primary variable to success.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

The purpose of InMail is to provide an opportunity for LinkedIn members to connect with individuals who may not be easily accessible through other methods. In the ever-evolving digital landscape, LinkedIn InMail has emerged as a powerful tool for professionals to connect and engage with their target audience.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

Moving from value creation to order taking makes our jobs so much easier. We no longer have to do the heavy lifting in helping customers recognize the need to change, in helping them understand the issues they face and the opportunity to improve. We are creating massive sales assembly lines optimizing the order taking process.

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What Is “Value Creation?”

Partners in Excellence

But in reality, the customer is considering a change–addressing a problem, a new opportunity, trying to improve their ability to perform. Think of what it means, to the customer and you, to chip away and capture some percentage of the 60% of initiatives that end in failure. Then there are the factors around indecision?

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