Remove blog spray-and-pray-is-not-the-way
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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. Hustlers pursue opportunities.

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Everything Wrong with Prospecting

Iannarino

The Gist: We are increasingly choosing prospecting approaches that harm our professional relationships. The automation that claims to solve the problem of getting meetings causes the exact opposite outcome. We cannot continue to choose prospecting methods that destroy any possibility of a future relationship. Lazy, Sloppy Poseurs.

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Survive and Thrive: Manage Your Marketing Budget Through Tough Times

Heinz Marketing

Here are some ways to stretch those pennies and get the most out of what you do have. Here are some ways to stretch those pennies and get the most out of what you do have. Either way, you’ll be amazed by the extra spending that can be found and removed by reviewing and questioning every purchase.

Negotiate 111
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The Top Mistakes Salespeople Make With Outbound Sales

VanillaSoft

However, some mistakes are decidedly un- happy –– not just because they’re easy to avoid, but because making them can affect your bottom line in a major way. However, some mistakes are decidedly un- happy –– not just because they’re easy to avoid, but because making them can affect your bottom line in a major way. Spray and pray’.

Sales 52
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9 Proven Ways to Intensify your 2021 ABM Strategy from Bombara

SaaStr

Instead of writing hypothetical ways Intent data can drive more warm leads to your ABM pipeline, I’ve picked 9 ABM strategies (tried and proven) that uniquely showcase the true value of how Intent can transform your marketing ROI using personalized B2B outreach. What is Intent data? What pain points are being solved? Let’s dive in.

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Using Sales Signals to Create Stickier Deal Cycles

Sales Hacker

How quickly can I find deals, close them, and move onto the next one? It infects the rest of our work: BDRs batch and blast outreach to book more meetings. Reps fill out their calendars only half-prepared for the meetings. Managers ask weekly, “When’s this deal coming in?”. Then we’ll win more deals, more reliably and more quickly. Try This Instead.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Demand generation paves the way for surgical lead generation. A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry.