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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

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How SEO experts improve the web and help search engines

Search Engine Land

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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How to write title tags for SEO with ChatGPT

Search Engine Land

Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. This article examines how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. If you have your own process, you can implement that.

Niche 98
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Video search optimization: Top tips for 2024

Search Engine Land

This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views. Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails.

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How to use Google Bard for better SEO

Search Engine Land

You’ll see why if you look closely at some of Bard’s answers in this article. Whether you operate an ecommerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that precisely matches your content type. Bard is experimental – so don’t ever rely on Bard blindly for SEO advice.

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AI-powered content management: How to make your workflows more efficient

Search Engine Land

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. and understanding how these elements form grammatically correct sentences.